#485: A winning first-party data strategy with Heidi Bullock, CMO, Tealium
The Agile Brand with Greg Kihlstrom
The Agile Brand
5 • 2.7K Ratings
🗓️ 16 February 2024
⏱️ 29 minutes
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Summary
In an increasingly data-driven world, modern brands have been forced to adapt to keep pace with the changes in the market, including one of the most significant areas of focus - which is customer data management.
There are several reasons for this, from customers’ expectations of more personalizaed experiences to the impending deprecation of third-party cookies and the increasing emphasis on consumer data privacy.
Today we’re going to talk about what it really means to understand your customers better using your data, and what do do as you build out your first-party data strategy.
To help me discuss this topic, I’d like to welcome Heidi Bullock, CMO at Tealium, and author of the foreword for The Agile Brand Guide to Customer Data Platforms, 2024 Edition, available soon!
Resources
Tealium website: https://www.tealium.com
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Transcript
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| 0:25.0 | Exclude some accounts such as the H.S.B. |
| 0:27.0 | Basic Bank account. |
| 0:28.0 | For mobile banking app users only, non-H-S-S-Pees may apply. The Agile Brand. Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:48.0 | We focus on the people, processes, data, and platforms that make brands successful, scalable, |
| 0:54.2 | customer focused, and sustainable. |
| 0:56.4 | This is what makes an agile brand. |
| 0:58.1 | I'm your host, Greg Kielstrom, advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker. |
| 1:06.8 | The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology |
| 1:11.6 | services, talent services, and real world application. |
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| 1:20.0 | Before we get started, I wanted to let you know that my latest book, |
| 1:22.9 | Priority is Action, Seven Principles for Better Strategies, Decisions, |
| 1:26.6 | and Outcomes is now available. |
| 1:28.6 | In it, I give ideas and insights for leaders and teams that need to make meaningful |
| 1:32.3 | progress on their priorities. |
| 1:34.0 | After all, our priorities are what we do, not what we say we'd like to do. |
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