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The WODcast Podcast

484 David Vanderveen - C0-founder XS Energy Drink

The WODcast Podcast

The Wodcast

Fitness, Health & Fitness

4.71.1K Ratings

🗓️ 10 September 2021

⏱️ 105 minutes

🧾️ Download transcript

Summary

Growing up in West Michigan, David Vanderveen and his older brother learned how to surf among the sometimes ferocious fresh-water waves created during storms on Lake Michigan. He was arrested for skateboarding in empty city pools and was kicked out of school three times—twice for his poetry (once in 7th grade and again during his junior year at Wheaton College) and once for his exceptional cocktail mixology skills (also in 7th grade, but not at Wheaton). After some negotiations and promises to stop with the poetry, David matriculated to and graduated from Calvin College, Wheaton’s sister school, with degrees in philosophy and political science.

Due to a market shortage of philosophy career positions, he worked as an daily news editor and hand model in Japan, a director of public affairs in Michigan, co-founder of a bespoke crystal-powered chakra aligning jewelry company in the Midwest, a marketing director in the Napa Valley, the co-founder of a chaotic Venezuelan biotech and pharmaceutical company, a grassroots political organizer, an exporter of artificial heart valves to Pakistan, a technology sales and marketing executive, and chief technology officer at a series of small and large tech companies. David participated in the Dot-Com revolution (neither proletariat nor bourgeoisie) and briefly owned a small Red Bull distributorship as part of said revolution. Never one to quit, he failed to get off the Dot-Com merry-go-round before the music ran out. He left tech when the founder of Znetix, where David was the CTO, was arrested for the largest case of investor fraud in Washington State’s history. Oh, and David also co-founded XS, a global energy drink brand that has generated over US $2 billion in revenue, sold more than one billion cans, and shared over US$500 million in profits with an army of independent business owners around the world.

David has leapt from the frying pan into the fire multiple times and lived to tell about it. He doesn’t
recommend it. That said, if you’re interested in a career-as-roller-coaster-ride and life as an adventure, David has a lot to offer.

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Transcript

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0:00.0

Hey everybody, welcome to the Wadcast podcast.

0:04.9

I'm your host Eddie ift and each and every week.

0:07.5

I bring you a show about strength, conditioning, fitness, health, you know, whatever.

0:15.1

Sometimes it's not really about your own health, maybe your business health or maybe your

0:19.8

spiritual health or whatever it is.

0:21.5

I don't know.

0:22.5

I try to make it different.

0:23.5

I try to make it interesting.

0:25.1

A lot of times it's based in CrossFit.

0:27.6

It's just people that I find interesting and exciting that I've met off of Instagram.

0:31.4

That sounds weird like that I'm on some like dating site.

0:36.2

No, it's a this week guest David van der Veen guy I found through I think it was through

0:44.6

kind of the surf world and surf connections.

0:48.1

But I found them because it's very interesting for any of you who are CrossFit affiliate

0:54.9

owners to listen to this guy talk business.

0:57.5

Very smart guy cool guy fun exciting interesting guy who's been very successful business and

1:05.4

putting a business together that is very similar to a CrossFit type business.

1:10.6

So I thought it was an interesting interview.

1:12.7

It was it was originally going to be slated to be one of the fifth episodes.

1:19.8

That is I do a fifth episode every month for the people that listen to are the people

1:26.2

that are patrons.

1:27.2

Anyone that donates $5 a month gets an extra episode and I put those in the in the in the

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