483: The First 3 Moves I’d Make If I Were Starting a Side Hustle Today
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 10 October 2025
⏱️ 26 minutes
🧾️ Download transcript
Summary
In this solo episode, I’m sharing the first three moves I’d make if I were starting a side hustle today and it’s not what you think.
Over the years, I’ve seen so many new side hustlers get caught up in the wrong things (logos, websites, Instagram aesthetic), and miss the real work that actually builds momentum and income. So I’m breaking down what I’d focus on right now if I had to start all over again.
These are the same foundational steps that helped me build Side Hustle Pro from an idea into a full-fledged business, and they’re the same ones I teach my clients today.
In this episode, I share:
- The number one mistake new side hustlers make (and how to avoid it)
- How to get laser-focused on the problem you solve and who you serve
- Why validation calls will change the way you approach your business
- The difference between a website and a funnel (and why the latter matters more)
- How I started selling a $50 course before I ever built a website
Highlights Include
00:00 Intro
02:10 Getting clear on the problem you solve
06:00 Finding your target audience
08:36 Validating your idea fast
11:09 What to ask during validation calls
14:41 Pricing with confidence
15:00 Building a simple funnel, not a website
19:03 How one simple email list changed everything
21:02 Recap: The 3 moves to start your side hustle today
Links Mentioned in This Episode
- Leadpages
- Fireflies.ai – My favorite meeting note-taker
- Gemini for Google Meet
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media Info
Side Hustle Pro – @sidehustlepro
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | No one likes experiencing hairfall, so why not try the award-winning range Genesis by Kerasdars. |
| 0:05.7 | Their serum provides up to 84% less hairfall due to breakage. It's lightweight and non-greasy, |
| 0:11.2 | so doesn't weigh hair down. Ideal for post and pre-styling. Try Kerasastas fortifying anti-hairful |
| 0:17.3 | serum. Find it at kerastas.co.uk or in a kerastar salon near you. |
| 0:22.8 | 84% based on brushing test. |
| 0:24.8 | Ban Nutri-fortifiant and mask reconstituitant and serum anti-shoot fortifiant versus classical shampoo. |
| 0:30.2 | They did it again. |
| 0:31.5 | Flower instead of flowers. |
| 0:33.7 | On my birthday. |
| 0:35.1 | And 95 minutes late. |
| 0:36.9 | But it's hard to leave when you've shared so much your postcode your gluten intolerance then i saw it 25% off your first ocardo shop plus free delivery and i just knew i'd found the online supermarket of my dreams |
| 0:51.5 | ocardo life delivered, min to spend 60 pounds |
| 0:55.8 | and charges apply. Max saving 20 pounds, new customers only, terms at Akado.com. |
| 1:02.3 | And a lot of people see the early success of side hustle pro. It shot up the charts. So |
| 1:07.6 | first week out, it was top 50 in business, top 10 in marketing. Why? Because |
| 1:12.8 | I created something that people already wanted. All I needed to do was launch it. And I want |
| 1:17.2 | you to do the same. You're listening to Side Hustle Pro, the podcast that teaches you to build |
| 1:23.6 | and grow your side hustle from passion project to profitable business. And I'm your host, |
| 1:29.2 | Nikaela Matthews Okome. So let's get started. The first three moves I'd make if I were |
| 1:38.0 | starting a side hustle today. And it's not what you think. All right, friends, I'm Nikaela, |
| 1:43.8 | if you're new around here, and I am the host of the Side Hustle Pro podcast, and I have had many, many side hustles in my life. Back in the day, when I was first coming up in my career, I decided to test out being a publicist, and I just reached out to friends who were doing something that needed publicity, like this guy went to school with, he wanted to be a musical artist, right? |
| 2:04.5 | He wanted to sing. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Nicaila Matthews Okome | Side Hustle Pro Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Nicaila Matthews Okome | Side Hustle Pro Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.