#481: Customer journey management with Stacy Sherman, Doing CX Right
The Agile Brand with Greg Kihlstrom
The Agile Brand
5 • 2.7K Ratings
🗓️ 7 February 2024
⏱️ 32 minutes
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Summary
As the voice of the customer becomes increasingly important in driving business success, companies are recognizing the need to optimize and personalize every touchpoint along the customer journey. From initial awareness and consideration to purchase and post-purchase support, every interaction matters and can make or break a customer's loyalty and advocacy.
Today we’re going to talk about customer journey management - how to do it well, how to measure success, and how to improve it over time.
To help me discuss this topic, I’d like to welcome Stacy Sherman, Founder & Chief Customer Officer at Doing CX Right.
Resources
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
Catch Stacy’s LInkedIn Learning course on Increasing Customer Loyalty by Doing Agent Experience (AX) Right here: https://bit.ly/LinkedLearnStacy
Doing CX Right website: https://www.doingcxright.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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Transcript
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| 0:00.0 | All the big names are here. |
| 0:02.0 | Oh, who is that? |
| 0:03.2 | I think she was in the movie about that really big shark. |
| 0:06.0 | No, not her, the florist. |
| 0:08.0 | She's automating invoices on the go so she can spend more time on that flower wall. Quickbooks to save you up to eight hours a week, |
| 0:15.0 | so you could bring your vision to life. |
| 0:17.0 | That's how you business differently. |
| 0:19.0 | Into it QuickBooks. |
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| 0:59.5 | Join more than 3.5 million businesses worldwide that use Indeed to hire great talent fast. |
| 1:05.0 | Join today by heading to Indeed.com slash Podcast 5 and get a 100 pound sponsored job credit. |
| 1:11.0 | That's Indeed.com slash P-O-D-K-A-T-Z-5. Terms and conditions apply. Welcome to season 6 of the Agile Brand where we discuss marketing technology and customer experience trends, insights and ideas ideas with enterprise and technology platform leaders. |
... |
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