482: Cheryl Clendenon: Small Business, Think Big

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Business, Design

4.9 • 810 Ratings

🗓️ 12 November 2019

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome! Today we have Cheryl Clendenon, the CEO of the Florida-based design firm, In Detail Interiors, with us on the show. Cheryl is one of our industry’s boldest, smartest, and funniest ladies, and she’s always willing to generously share her business expertise and advice with those who would like to learn from her. In today’s episode, she offers some very valuable advice about crafting conversations and steering them to where you want them to go. Be sure to listen in today, to find out what she has to share. Cheryl is a master of sales. She's a truly outstanding professional who has been in business for more than 19 years. She operates a full-service design firm, a retail location, and a business Facebook group and she understands she has to make her money intentionally, rather than with luck or by accident. Tune in today, to get some priceless tips from Cheryl. Show Highlights: The copy on Cheryl’s website is awesome! You need to know your audience. Carefully considering what your website says about you. Learning to guide your clients down your path. There are many people are too timid to reveal their personalities on their website. This is very limiting. Cheryl has an incredible Facebook group, called Small Business Think Big. How to best position your design firm. It all starts with the way you present yourself on your website. Learning to not be afraid to talk about money. Projecting your income. People tend to be a little resistant to the idea of minimum expenditure at first. The nuances of how to get what you want. Sales is a win-win game. Positioning yourself in the very best way possible. Giving added value is a formula for success. Cheryl explains what her training focuses on. Cheryl looks at how much money she’s going to make on every job she does. For Cheryl, the words have to be right. Cheryl helps you think big about your small business. Cheryl’s fees are based on a combination of design fees + a contracted minimum expenditure on products Previous shows mentioned in this episode: Chris Ramey #345 Links: LuAnn Nigara Resources Vita’s course link: Profit With Window Treatments Sara’s course link: Process Leads to Profits My Doma Studio: A Well Designed Business Well Designed Article In Detail Interiors Cheryl’s FB Group: Small Business Think Big Cheryl's Instagram: In Detail Interiors Cheryl's Pinterest: In Detail Interiors LuAnn’s FB Group

Transcript

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0:00.0	Are you looking to build an exceptional team? Our hiring toolkit bundle at Luannigara.com
0:06.6	forward slash store is your comprehensive source for success. Craft compelling job descriptions,
0:13.8	know the right interview questions to ask, and implement a thorough evaluation process so you
0:19.0	get the right person. These were developed in collaboration
0:22.0	with my cousin Eileen Hahn and based on her 40 years of experience in building exceptional
0:27.2	teams, plus my insights from 1,000 plus interviews, our toolkits are tested and proven. Whether you're
0:35.0	scaling from 1 to 3 or from three to ten or from ten to
0:38.5	twenty, the hiring toolkit bundle provides the guidance that you can use to plan your
0:44.5	hiring strategy effectively. Go to Luanigara.com forward slash store and invest in your success
0:51.7	by investing in the success of your team.
1:08.7	Welcome to a well-designed business. My name is Luann Nigara, and I'm so glad you found this podcast.
1:14.6	Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up,
1:20.6	so I know and I understand the challenges you face in running your interior design business.
1:26.6	I also know that your talent alone isn't enough to ensure your success.
1:31.9	So on this podcast, we talk about strategies and practical steps to help you grow your business.
1:38.3	But make no mistake about it, we have our share of fun here too,
1:42.0	mix in with those aha moments that I love so much.
1:45.5	This isn't fluff.
1:46.5	Nobody has time for that.
1:48.1	Whether you are a new interior designer or a season designer, I am here to help you create
1:53.7	and to manage the kind of interior design firm that you dream of.
1:57.6	It's straight talk and it's action.
	...

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