#480: Search and the Customer Experience, with David Ting, Zenni Optical

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 5 February 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Recently, Zenni Optical, the world's leading online eyewear retailer with more than 50 million frames sold worldwide, chose the Algolia AI Search platform to improve its customer experience and elevate its position as a leading destination for online prescription eyewear. This change helped contribute to a 34% surge in search revenue, amongst other benefits.

Today we’re going to talk about the power of search in improving the customer experience and generating greater revenue.

To help me discuss this topic, I’d like to welcome David Ting, CTO at Zenni Optical.

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Transcript

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0:00.0	When it comes to hiring, the best way to search for a candidate isn't to search at all.
0:03.8	Don't search match with Indeed.
0:06.0	Indeed is your matching in hiring platform with over 350 million global monthly visitors
0:10.8	according to Indeed Data, and matching technology that helps you find
0:14.2	quality candidates fast.
0:16.2	Ditch to busy work, use Indeed for scheduling, screening and messaging to connect with candidates
0:20.4	faster.
0:21.4	And Indeed doesn't just help you hire faster. 75% of employers claim Indeed
0:25.7	delivers the highest quality matches compared to other online job sites.
0:29.3	Leveraging over 140 million qualifications and preferences daily, Indeed's matching engine is constantly learning
0:35.6	from your preferences, so the more you use Indeed, the better it gets.
0:39.4	Join more than 3.5 million businesses worldwide that use Indeed to hire great talent fast.
0:45.0	Join today by heading to Indeed.com slash Podcast 5 and get a 100 pound sponsored job credit.
0:51.2	That's Indeed.com slash POD K-D-K-A-T-Z-5. Terms and conditions apply. Welcome to season 6 of the Agile Brand where we discuss marketing technology and customer experience trends, insights and ideas ideas with enterprise and technology platform leaders.
1:15.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer focused, and sustainable.
1:23.2	This is what makes an agile brand.
1:24.8	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations
1:30.3	and CX, best-selling author and speaker.
1:33.6	The Agile Brand Podcast is brought to you by Tech Systems,
1:36.3	an industry leader in full-stack technology services,
1:39.4	talent services, and real-world application.
1:42.1	For more information, go to TECS systems.com.
	...

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