480 MKTG STINX by Bob Hoffman
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 22 March 2024
⏱️ 68 minutes
🧾️ Download transcript
Summary
MKTG STINX by Bob Hoffman
ABOUT THE BOOK:
From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is.
Well, now there is."
ABOUT THE AUTHOR:
Bob Hoffman is the author of several best-selling books about advertising. He is also among the most sought-after international speakers on advertising and marketing.
His books include, ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Advertising for Skeptics, Laughing at Advertising, BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, and Marketers Are From Mars, Consumers Are From New Jersey – all of which have been featured on The Marketing Book Podcast.
He is the creator of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.
Bob was the CEO of two independent agencies and the U.S. operation of an international agency.
Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.
And, interesting fact – in his youth, he responded to a want ad and was hired to be a writer of adult fiction. He lasted one day at that job.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/mktg-stinx-bob-hoffman
Transcript
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| 0:00.0 | The following interview contains some colorful language, very familiar to people working in marketing and sales, but probably not suitable for children. |
| 0:08.0 | Listener discretion is advised. |
| 0:10.0 | This is Bob Hoffman, author of Marketing Stinks, |
| 0:13.4 | and you are listening to the Marketing Book Podcast. |
| 0:17.1 | Welcome to the Marketing Book Podcast, |
| 0:20.8 | helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:26.1 | And now here's your host, Douglas Perdets. |
| 0:29.4 | Hello, thanks for joining me on the Marketing Book podcast where every Friday I published an interview |
| 0:33.3 | with the author of a new marketing or sales book. |
| 0:35.8 | This show has been named one of the top marketing podcasts by Forbes and LinkedIn amongst others |
| 0:40.1 | and has millions of downloads and listeners in over 185 countries. |
| 0:44.0 | Don't worry about taking notes. You can find links to everything linkable in this |
| 0:47.8 | episode's website page at marketingbook podcast.com and since I get to read |
| 0:52.3 | every book featured on the show, if I can recommend a specific |
| 0:56.0 | marketing or sales book or any other resource I know of for whatever challenge you're facing, |
| 1:00.3 | connect and message me on LinkedIn, and I will do my best to get you pointed in the right direction. |
| 1:06.0 | And to make sure you never miss an episode, you have a few options. |
| 1:09.0 | The best ways to subscribe to the podcast on your favorite podcast app like Apple |
| 1:13.0 | podcast or go to marketingbook podcast.com and sign up for email |
| 1:16.6 | notifications or if you're on LinkedIn find the marketing book |
| 1:20.0 | podcast page and click the subscribe button and maybe meet some of your fellow |
| 1:24.4 | listeners. All right let's get on with the show. Today we welcome back Bob |
... |
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