481 B2B Social Selling Strategy by Julie Atherton

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 29 March 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton

ABOUT THE BOOK:

Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting.

Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement.

B2B Social Selling Strategy provides a clear framework for identifying the right social channels, connecting with potential and existing customers, and measuring success against objectives and KPIs.

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy.

Written by a recognized social media expert, B2B Social Selling Strategy is an indispensable guide for B2B sales, marketing, and social media professionals.

ABOUT THE AUTHOR:

Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder.

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

She is also the author of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement which was featured on episode 477 of the Marketing Book Podcast. Her books are widely used by PR, marketing and sales professionals, and universities.

And, interesting fact – she is not the Julie Atherton who is the British actress, singer and director!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/b2b-social-selling-strategy-julie-atherton

Transcript

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0:00.0	Papa Murphy's 999 extra large New York style pizza is a big deal
0:04.4	So we're going big to tell everyone about it how big we're talking action movie being
0:09.7	Carving 999 XLny into a mountainside big and shouting it from the literal mountaintops big because the
0:17.5	XLny is everything you can expect from a classic New York style pizza hot and fresh out of your oven for just 999.
0:24.7	Order the XL Y pizza at Papa Murkies.com.
0:30.3	This is Julie Averton, author of B2B Social Selling, Connect with customers, build relationships and drive sales.
0:38.0	And you are listening to The Marketing Book Podcast.
0:44.0	Welcome to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly
0:49.2	changing field of modern marketing.
0:51.8	And now here's your host, Douglas Perdazz.
0:55.0	Hello, thanks for joining me on the Marketing Book Podcast, where every Friday I publish an interview
0:59.0	with the author of a new marketing or sales book.
1:01.5	This show has been named one of the top marketing
1:03.3	podcast by Forbes and LinkedIn amongst others and has millions of downloads and
1:07.7	listeners in over 185 countries. Don't worry about taking notes. You can find
1:12.1	links to everything linkable in this episode's website page at marketingbook podcast
1:16.5	and since I get to read every book featured on the show if I can recommend a specific marketing or sales book or any other resource I know of for whatever challenge you're facing
1:25.9	Connect and message me on LinkedIn and I will do my best to get you pointed in the right direction and to make sure you never miss an episode,
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1:34.6	The best ways to subscribe to the podcast
1:37.0	on your favorite podcast app, like Apple Podcasts.
1:39.6	Or go to Marketing Book Podcast.
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