48. Sally Bergesen, CEO & Founder of Oiselle

Ali on the Run Show

Ali Feller

Fitness, Sports, Running, Health & Fitness

4.9 • 4.2K Ratings

🗓️ 30 November 2017

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Sally Bergesen is the founder and CEO of Oiselle, a women's athletic apparel company now celebrating its 10th year in business. On this episode, Sally shares the "oh shit" and "oh no" moments that led her to create Oiselle, and talks about why it's so important to her that she and her company empower women. She talks about Oiselle's decision to start sponsoring professional athletes, including Kate Grace, Lauren Fleshman, and Kara Goucher, and shares the career opportunity that gave her a pit in her stomach and made her "want to throw up." She also opens up about some of Oiselle's more controversial moments like "LogoGate," her opinion of "The Swoosh" (that's Nike, of course), and her take on the state of influencer marketing. Stuff We Mention on this Episode: Oiselle: https://www.oiselle.com/ Episode 43 of the Ali on the Run Show with Kara Goucher: http://www.aliontherunblog.com/2017/10/25/ali-run-show-episode-43-kara-goucher/ University of Oregon: https://uoregon.edu/ Lauren Fleshman: http://asklaurenfleshman.com/ Bob Lesko: https://twitter.com/boblesko?lang=en Sarah Lesko: http://www.oiselle.com/blog/author/dr-lesko Emily "Sweaty" Halnon: http://www.aliontherunblog.com/2017/03/01/episode-1-ultramarathoner-emily-halnon/ Sarah "Once Upon a Lime" Conklin: http://www.aliontherunblog.com/2017/03/09/episode-9-sarah-conklin-337-marathoner-picky-bars-employee/ Meggie Smith: http://www.aliontherunblog.com/2017/05/11/ali-run-show-episode-27-meggie-smith-md-chief-resident-ob-gyn-nyu-langone-medical-center/ Oiselle Volée: https://www.oiselle.com/athletes/volee New York Road Runners: http://www.nyrr.org/ Kate Grace: https://www.instagram.com/fastkate/?hl=en New York City Marathon: https://www.tcsnycmarathon.org/ Oiselle Flyte Tank: http://www.oiselle.com/shop/flyte-collection/flyte-tank Oiselle Roga Shorts: http://www.oiselle.com/shop/roga-running-shorts/roga-short Follow Sally: Instagram @oiselle_sally: https://www.instagram.com/oiselle_sally/ Twitter @oiselle_sally: https://twitter.com/oiselle_sally Blog: http://www.oiselle.com/blog Follow Ali: Instagram @aliontherun1: https://www.instagram.com/aliontherun1 Facebook: https://www.facebook.com/aliontherun/ Twitter @aliontherun1: https://twitter.com/aliontherun1 Blog: http://www.aliontherunblog.com/ Strava: https://www.strava.com/athletes/13333410 Thank you for listening to and supporting the Ali on the Run Show! If you're enjoying the show, please subscribe and leave a rating and review on iTunes. Spread the run love!

Transcript

Click on a timestamp to play from that location

0:00.0	Hi everyone and welcome to the Allie on the Run Show.
0:07.3	I'm your host Allie Feller and today you've made it to episode 48.
0:12.0	This week I'm chatting with Bozell CEO Sally Bergason and this episode is jam packed with
0:16.7	good insights so I won't keep you here in this musical intro section for too long but
0:22.1	I do want to tell you why I wanted to have Sally on the show.
0:26.0	First I am fascinated by entrepreneurs.
0:29.2	Maybe definitely it's because I'm married to one so I'm constantly trying to get inside
0:34.0	the brains of fellow entrepreneurs to try and understand their breed a little better.
0:38.7	And let me say, Sally definitely delivered on that front.
0:42.4	Second, I love that Sally is a female entrepreneur in a male dominated industry.
0:47.8	So many of the higher ups at running focus brands and companies are men.
0:52.0	That's fine.
0:53.9	I've worked with so many brands over the years and it's pretty rare though to be in a room
0:58.3	filled with women.
0:59.3	So I appreciate and really respect Sally's vision to create a brand.
1:02.7	Bozell, that's focused not just on quality products for female athletes but also on supporting
1:07.6	women on both the competitive and recreational levels.
1:11.7	Third, I'll be honest, I wanted to ask Sally some hard questions.
1:15.3	I knew she could take it.
1:16.9	I know she's super smart, brilliant even and I knew she'd be game to talk about stuff.
1:21.1	Most people don't really want to ask her directly.
1:24.1	So I did that.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ali Feller, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ali Feller and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.