Hey, before we jump into the episode, quick heads up. If YouTube growth matters to you,

you can't afford to keep guessing. The YouTube Growth Sprint is a free, three-day live online event

that's happening January 27th through the 29th. It's designed to give you clarity, focus,

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right now at YT Sprint.com. That is the letters, YT, the word sprint.com. All right, let's jump into today's episode i want to start with this

because this isn't my opinion time magazine just named youtube's CEO neil mohan their CEO of the

year and in that interview he confirms something that I've been seeing on the ground

for the last couple of years on YouTube, and that is this. The opportunity on YouTube is growing,

but it's also concentrating, and there's a lot of changes. And if creators don't adjust,

then the gap gets brutal. And we're going to be unpacking a few insights from that article, as well as breaking

down the three big shifts that we need to do immediately on YouTube if you want to grow and get

views because the rules that built most channels don't work anymore. And a lot of creators

don't want to hear that. But YouTube but YouTube has been changing and YouTube is rewarding

different signals. And so we're talking about the three YouTube shifts that you must make now to

win, but also about some of the changes on YouTube in 2026. And I'm not sure if you saw,

but Neil Mohan is Times, Time Magazine's CEO of the year. And in the article,

there was a lot of insights that every business owner, creator, entrepreneur needs to know.

And they said a couple of things. One, since two, since 2023, the social platform has

increased its dominance of the attention economy against considerable

competition. And I think that's an important thing to know this year in 2026. YouTube is the

dominant platform. Now you might be like, that's already obvious, but it's true. YouTube is

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