Hey, before we jump into the episode, quick heads up. If YouTube growth matters to you,

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right now at YT Sprint.com. That is the letters, YT, the word sprint.com. All right, let's jump into today's episode. So what's the state

of vlogging today? A lot of people are saying that it's dead, but is that true? The creator

economy is going to 4x in the next seven years and grow to an over $800 billion industry.

But vlogging's back and it's totally different. It's almost always easiest in the beginning.

And this new era of YouTube that we're in, I call it the TV era, is right now and you're

going to want to take advantage of it in the 90s and the 2000s.

Obviously people are still watching TV.

They just don't realize that the TV has now turned into

YouTube. And that's where really the foundation of all the new opportunities are. And it's just

a whole different ballgame, new rules, new strategies. But the one big thing is longer works better

when it comes to content on the television in the living room. It's probably one of the

most popular questions that you probably get all the time. How long should my videos be? Now I actually

tell people there is a number and it's... I'm sitting down with Benji, a creator who's generated

seven figures and brand deals, built multiple channels and survived every era of YouTube over the

last 17 years. So maybe vlogging isn't dead. It's just changed. We're going to be walking

through seven big themes in today's episode. But Benji, let's kick it off. What's the state of

vlogging right now? Well, vlogging's back first off. So excited because,

...