478 Organic Social Media by Jenny Li Fowler
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 8 March 2024
⏱️ 85 minutes
🧾️ Download transcript
Summary
Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler
ABOUT THE BOOK:
Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision.
Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.
In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives.
Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.
Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence.
Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery.
Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social.
With this book, social media managers will future-proof the online presence of any organization.
ABOUT THE AUTHOR:
Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT).
She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 250 departments, labs, and centers.
She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts.
Before MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government.
And, interesting fact – earlier in her career she was a TV reporter and news anchor!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/organic-social-media-jenny-li-fowler
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is Jenny Lee Fowler, author of organic social media how to build flourishing online communities, |
| 0:07.0 | and you are listening to the Marketing Book Podcast. |
| 0:11.0 | Welcome to the Marketing Book Podcast. podcast. And now here's your host, Douglas Burdett. |
| 0:23.4 | Hello, thanks for joining me on the marketing book podcast, |
| 0:25.8 | where every Friday I published an interview |
| 0:27.4 | with the author of a new marketing or sales book. |
| 0:29.6 | This show has been named one of the top marketing podcasts |
| 0:32.2 | by Forbes and LinkedIn amongst others and has... show has |
| 0:35.0 | millions of millions of downloads and listeners in over 185 countries. |
| 0:38.0 | Don't worry about taking notes. |
| 0:40.0 | You can find links to everything linkable in this episode's website page at marketingbook podcast.com. |
| 0:45.6 | And since I get to read every book featured on the show, if I can recommend a specific marketing or sales book or any other resource I know of for whatever challenge you're |
| 0:54.0 | facing connect and message me on LinkedIn and I will do my best to get you pointed in the |
| 0:59.3 | right direction and to make sure you never miss an episode, you have a few options. |
| 1:03.0 | The best ways to subscribe to the podcast on your favorite podcast app, like Apple Podcasts. |
| 1:08.0 | Or go to marketingbook podcast.com and sign up for email notifications. |
| 1:12.0 | Or if you're on LinkedIn find the marketing book |
| 1:14.1 | podcast page and click the subscribe button and maybe meet some of your fellow |
| 1:18.6 | listeners. All right let's get on with the show. Today we welcome Jenny Lee Fowler to talk about her book, |
| 1:24.7 | Organic Social Media, |
| 1:26.0 | How to Build Flourishing Online Communities, |
| 1:28.0 | published by Kogan Page. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Douglas Burdett, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Douglas Burdett and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.