477 Social Media Strategy by Julie Atherton

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 1 March 2024

⏱️ 90 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton

ABOUT THE BOOK:

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Integrated marketing and PR strategies are a requirement for all businesses. However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact.

Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering, and measuring social media's contribution to your business through:

Identifying and targeting audience segments
Maximizing social search
Enhanced reputation management
Managing a diversified influencer portfolio
Selecting the right channels for organic and paid social
Creating a process and structure to improve efficiencies
Using appropriate technology including AI

With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers, and brands including TUI, Greggs, Lego, Ryan Air, and National Geographic.

Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

ABOUT THE AUTHOR:

Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder.

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales and her books are widely used by PR, marketing and sales professionals, and universities.

And, interesting fact – she once went paragliding in the Alps!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/social-media-strategy-julie-atherton

Transcript

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0:00.0	This is Julie Atherton, author of the second edition of Social Media Strategy, a practical guide to
0:05.8	social media marketing and customer engagement, and you are listening to The Marketing Book
0:11.2	Podcast.
0:12.2	Welcome to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:21.0	And now here's your host, Douglas Birdats.
0:24.8	Hello, thanks for joining me on the marketing book podcast where every Friday I publish an
0:28.4	interview with the author of a new marketing or sales book. This show has been
0:31.8	named one of the top marketing podcasts by Forbes and
0:34.5	LinkedIn amongst others and has millions of downloads and listeners in over 185
0:38.9	countries. Don't worry about taking notes. You can find links to everything
0:42.4	linkable in this
0:43.2	episode's website page at marketingbook podcast.com and since I get to read every
0:47.9	book featured on the show if I can recommend a specific marketing or sales book or any other resource I know of for whatever
0:54.7	challenge you're facing, connect and message me on LinkedIn, and I will do my best to get you
1:00.0	pointed in the right direction.
1:01.6	And to make sure you never miss an episode, you have a few
1:03.7	options. The best ways to subscribe to the podcast on your favorite podcast app, like Apple
1:08.3	Podcasts, or go to marketingbook Podcast.com and sign up for email notifications.
1:13.0	Or if you're on LinkedIn, find the marketing book podcast page and click the subscribe button
1:18.0	and maybe meet some of your fellow listeners.
1:21.0	All right, let's get on with the show.
1:23.0	Today we welcome Julie Atherton to talk about the second edition of her best-selling book,
	...

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