#476: Reclaiming Your Power from Technology
The Mark Groves Podcast
Mark Groves
4.9 • 5K Ratings
🗓️ 18 September 2025
⏱️ 19 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | Hello and welcome to another episode of the Mark Groves podcast. I'm coming at you this week. |
| 0:05.3 | Wanted to have a conversation. If you're someone who's noticing that Instagram is dying, |
| 0:11.6 | a very slow, but it seems like more of a quick death now. I'm going to talk a bit about the |
| 0:16.9 | psychology and like what's going on in our brains and our nervous systems that that's true, |
| 0:20.8 | but also why YouTube seems to be different. So you as a YouTube user likely have the capacity |
| 0:26.5 | for a longer attention span. Now listen, YouTube shorts are constantly cycling and those hit |
| 0:31.2 | our dopamine centers and just keep us going and going and going. And listen, the algorithm is so |
| 0:35.5 | good now that it will keep you here mindlessly, |
| 0:39.1 | just like Instagram and TikTok do. But there has been a very rapid demise of those other platforms. |
| 0:45.3 | Now, I think as a creator, what's really fascinating is when you create on a platform like YouTube, |
| 0:50.4 | you get compensated for your content. So I don't make very much money from something like this, |
| 0:55.4 | but at least there's a value exchange. And because there's that relationship of reciprocity, |
| 1:00.6 | if you're a business owner and entrepreneur, creator, this place is just going to feel better from |
| 1:05.3 | a psychological perspective because there's this like, hey, we're grateful for you. |
| 1:12.3 | Your content is getting reached. |
| 1:14.9 | You're actually creating better content all the time. |
| 1:18.5 | And so we're going to reward you by paying you for that. |
| 1:21.0 | There's something very important in the human psyche, |
| 1:25.9 | in the psychology of influence of when you get paid to do something, |
| 1:27.0 | you feel like you owe them. |
| 1:28.3 | When you give something to someone you feel like they owe you. This is the law of reciprocity. And so what's going on in YouTube |
| 1:34.0 | once you get enough subscribers to be able to get paid is at least there's this nudge to say, |
... |
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