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Side Hustle Pro

476: How Germanee G Went From GAP Inc. to Celebrity Stylist REWIND

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Blackpodcast, Sidehustlepro, Blackwomenownedbusiness, Entrepreneurship, Nicailamatthewsokome, Blackentrepreneurs, Sidehustleshow, Smallbusinessshow, Smallbusinessowners, Smallbusinesspodcast, Marketing, Sidehustle, Blackownedbusiness, Blackwomenentrepreneurs, Business, Sidehustles, Businesspodcast, Blackwomen

4.7 • 1.8K Ratings

🗓️ 20 August 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling. 


In this episode she shares:

  • How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firm
  • How to leverage opportunities like internships and a personal brand for business growth
  • How diversifying her services, hiring a team, and seasonal planning led to scaling her business 


Highlights include:

  • 00:00 Introduction
  • 4:08 From biochem to fashion
  • 6:22 The world of corporate fashion 
  • 11:35 Transitioning into personal styling
  • 17:49 Strategizing finances to go full time 
  • 22:36 Nomad life and gigs to meet ends meet
  • 29:14 Working with a celebrity stylist
  • 36:58 Launching GG Styling Firm
  • 39:53 Maximizing cash flow
  • 42:34 Tips for entrepreneurs


Check out episode 476 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode


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Guest Social Media Info

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Transcript

Click on a timestamp to play from that location

0:00.0

She shared her email with me and I sent a cold pitch to Bose.

0:05.0

I had to make this really great.

0:07.0

So I made a video and it popped up with outfits of how I thought like if she was going on the news,

0:13.0

if she had a speaking engagement, how it would look.

0:16.0

And then I ended it with, do you want to roll with a G?

0:19.0

And the next day she said

0:21.3

I love you love you're listening to side hustle pro the podcast that teaches you to build

0:30.1

and grow your side hustle from passion project to profitable business and I'm your host

0:35.4

Nikala Matthews Okome. So let's get started.

0:40.5

Hey, hey friends. Welcome back to another episode of Side Hustle Pro. Today in the guest chair,

0:45.3

I have Germany. G. Germany is a brand and image styling professional who's been in the fashion

0:51.1

industry for over 10 years. Having previously worked for Gap Inc's accessible luxury brand Banana Republic,

0:58.8

she was well on her way to climbing the corporate ladder.

1:01.9

And it wasn't until Germany styled her roommate for a speaking engagement that she realized she was meant for more.

1:09.4

So in today's episode, she's gonna share

1:12.1

how she went from corporate

1:14.3

to launching her own styling business, Gigi and Co.

1:19.1

She launched it in 2015 as a side hustle

1:21.6

to support the growing demand for her fashion forward eye.

1:25.6

After working 10 years at Gap Inc., Germany stepped off the corporate ladder.

1:30.6

In faith, she created her own career path going full-time with Gigi and Co.

1:35.8

In 2018, servicing clients in tech, entrepreneurship, and entertainment.

...

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