475: Why Your Podcast Isn't Making Money (and How to Fix It)
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 13 August 2025
⏱️ 31 minutes
🧾️ Download transcript
Summary
This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level.
In this episode I’m sharing:
- Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering
- Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
- Creating Value: How to produce content and services that your audience genuinely wants to pay for
Highlights Include:
- 02:49 The Importance of Podcast Setup
- 05:15 Narrowing Down Your Podcast Topics
- 09:50 Understanding and Serving Your Audience
- 14:33 Creating a Content Plan
- 16:39 Effective Marketing Strategies
- 19:00 Consistent Marketing Practices
- 21:24 Thinking Outside the Box for Sponsorships
- 25:54 Creating Content People Want to Pay For
- 28:17 Recap and Action Steps
Check out episode 475 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Riverside (Use code ‘hustlepro’): https://riverside.fm/
- Podcast Moguls: http://sidehustlepro.co/join
- Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4
- Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s
- Free newsletter: http://sidehustlepro.co/newsletter
- You Are a Badass by Jen Sincero: https://jensincero.com/
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Announcements
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Guest Social Media Info
Side Hustle Pro – @sidehustlepro
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Transcript
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| 0:00.0 | And the reason why your podcast isn't making money is you think your podcast needs to promote every skill and passion that you have. |
| 0:06.7 | Now you're starting to throw everything, oh, Nikaela, but I do this. |
| 0:09.5 | And Nikaela, I do that. |
| 0:10.9 | No, no, no, no. |
| 0:12.2 | Your podcast is not about you. |
| 0:16.6 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business. |
| 0:25.6 | And I'm your host, Nikaela Matthews Okome. |
| 0:28.4 | So let's get started. |
| 0:30.8 | Hey, friends. |
| 0:31.8 | Hey, welcome, welcome back to the show. |
| 0:33.9 | Today's episode is another solo episode with me, your host, Nikaela, and I am going to be |
| 0:39.0 | talking about something that is near and dear to my heart. And that's the topic of |
| 0:43.3 | podcast monetization. Specifically, I want to talk about why your podcast is not making money |
| 0:49.3 | and what you should do about it. So some background on me. If this is your first time listening |
| 0:53.6 | or seeing me |
| 0:54.6 | over here on the YouTube streets, I am Nikaela Matthew Zocombe. I am the host of the Side Hustle |
| 0:59.8 | Pro podcast, which is a top business and entrepreneurship podcast. I started it in 2016. I was able to |
| 1:06.6 | scale my revenue and quit my full-time job by December 2017 to become a full-time podcaster, |
| 1:13.6 | and I've been doing that ever since. My main revenue streams are both brand partnerships |
| 1:18.1 | and sponsorships, as well as selling my own courses and having my own VIP programs and |
| 1:24.0 | one-on-one coaching. So there you have it in a nutshell, right? Now let's talk about why you're |
| 1:29.8 | not making money. So first of all, what I really want to focus on today is I'll share what's |
... |
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