The Agile Brand.

Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.

We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused, and

sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,

advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.

The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology

services, talent services, and Real-World Application.

For more information, go to TECS systems.com.

Before we get started, I wanted to let you know that my latest book,

Priority is Action, Seven Principles for Better Strategies, Decisions,

and Outcomes is now available.

In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities.

After all, our priorities are what we do, not what we say we'd like to do.

You can find priority as action on Amazon or learn more on my website Greg Kilstrom.com.

Now let's get on to the show.

Eagle Eye have recently released their retail marketing guide,

Omni Channel Retail, How to Build winning stores in a digital world.

And in it there are a number of insights about the state of retail marketing.

Today we're going to talk about a few of the insights in the report, including how

contextual personalization and an omni-channel approach are becoming more important in the physical and digital retail environments.

To help me discuss this topic, I'd like to welcome Sarah Jarvis, Director of Communications and Propositions

at Eagle Eye Solutions.

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