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available in Northern Ireland The Agile Brand. The Agile Brand.

Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience

trends, insights, and ideas with enterprise and technology platform leaders.

We focus on the people, processes, data, and platforms that make brands successful, scalable,

customer-focused, and sustainable. This is what makes an agile brand.

I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.

The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real world application.

For more information go to teek systems.com.

Before we get started I wanted to let you know that my latest book,

Priority is Action, Seven Principles for Better Strategies, Decisions, and Outcomes,

is now available. In it, I give ideas and insights for leaders and

teams that need to make meaningful progress on their priorities. After all, and on Amazon or learn more on my website, Greg Kilstrom.com.

Now let's get on to the show.

Today we're going to talk about building better customer relationships

while optimizing the customer lifetime value

to the benefit of both customers and brands.

To help me discuss this topic, I'd like to welcome Neil Hoine, Chief Strategist at Google,

and best-selling author of the book, Converted Data Driven Way to Win Customers Hearts.

...