475: How One Football Fan Turned Tailgating into an Online Business

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 16 December 2021

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

How does turning a passion into a profitable side hustle sound? That’s exactly what this week’s guest, Luke Lorick of Tailgating-Challenge.com has done. Luke took his passion for tailgating — the pre-game parking lot party variety, not the annoying driving habit variety, and turned that into a long-running and profitable online side hustle. It wasn’t an overnight success. In fact, Luke says himself that “Overnight successes don’t happen overnight.” Luke has put in years of hard work building strong relationships with brands - some of which are huge household names - and growing an audience of more than 250,000 across his social media accounts to get where he is today. Tune in to The Side Hustle Show interview to learn: how Luke drives traffic and revenue how he’s grown some substantial social followings ways you can emulate his strategies in your niche Full Show Notes and PDF Bonus: How One Football Fan Turned Tailgating into an Online Business

Transcript

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0:00.0	What's up, what's up, Nick Loper here. Welcome to the side hustle show because there's almost
0:05.2	always a way to monetize something that you care about. Today's guest took his passion for tailgating,
0:11.0	and I should add that's the pre-game parking lot party variety of tailgating, not the annoying
0:17.0	driving habit variety, and turned that into a long running and profitable online side hustle
0:23.2	from tailgating-challenge.com. Luke, welcome to the show.
0:28.4	What up, what up, what up? This is Luke with tailgating challenge. How's it going?
0:32.4	I love it. We'll stick around in this one to learn how Luke Glorick drives traffic and revenue,
0:38.8	how he's grown some pretty substantial social followings for the side hustle,
0:42.9	and how you can emulate his strategies in your own niche. The full text summary for this episode
0:47.9	with all of Luke's top tips from the call are at side hustle nation.com slash tailgate.
0:53.1	And while you're there, you can get your site spinning on all cylinders by making sure you
0:58.0	to download my free guide on the common and costly website mistakes that I see side hustlers make
1:03.3	him most often. But Luke, take me back to 2012. I guess this thing goes back almost a decade with the
1:09.6	idea, the inspiration to get this thing started. I was just working my regular job and my father-in-law,
1:15.7	like you planted the seed. He wasn't my father all the time, but he is now. And basically, it's like,
1:22.0	find, he didn't say side hustle, but find something you enjoy doing outside of work that could
1:28.1	potentially become something. You don't want it to feel like work on top of the work you're
1:34.0	already doing. And so I remember one night, I literally woke up in bed and I said, tailgating
1:40.0	challenge because I had a couple of business degrees and I love tailgating. I'm from South Carolina
1:46.1	originally. And so I went to the University of South Carolina and did all the tailgating
1:51.3	out there and just have a passion for it. People coming together, having fun, football,
1:55.7	all that good stuff. And so I got up and I made a tailgating challenge Facebook page and went back
	...

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