What's up? What's up? Nick Lopper here. Welcome to the Silent Hustle Show because you're not

afraid of hard work. You just want to make it work for you. In this episode, you'll meet Jennifer

Sobel, who combined her lifelong passion for belly dancing with her skills in digital marketing

to create the belly dance solution.com. One part of what's become a six-figure online business.

Stick around to hear how she made her first sales without any audience to speak of.

The creative way you may be able to acquire customers and grow your email list for free

and how she's transitioning from one time sales to a recurring membership.

Three big ideas to look for in this episode. Number one, the power of combining two or more

things to come up with a new idea. The combination game, I think it's something that can help you

stand out from the crowd like Jennifer did and become a market of one. Number two, mentorship.

If there is such thing as a shortcut or a cheat code, I believe mentorship is it and you'll

hear how Jennifer applied that. And number three, the power of micro optimizations. I loved

Jennifer's call to always be testing and I think that's something that we can all apply.

Notes and links for this one are at side hustle nation.com slash belly dance. Since we spend some

time geeking out on sales funnels and different products and offers here, I thought it would be

helpful to put together a little worksheet that you can fill in the blanks with with the various

offers and products that might make sense to test out with your audience. Once again,

that's at side hustle nation.com slash belly dance for the full text summary of this episode

with all Jennifer's top tips and the free funnel building worksheet. Ready? Let's do it.

I took the one funnel away challenge by ClickFunnels in February of 2019.

Create a funnel and launch a program. So I was thinking to myself, what should I do? Well,

obviously something belly dance related had been on my mind since probably 2010 because that was

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