475: Achieving 50% More with 1% Effort Using the 80/20 Rule with Perry Marshall
How to Be Awesome at Your Job
How to be Awesome at Your Job
4.5 • 1.1K Ratings
🗓️ 9 August 2019
⏱️ 47 minutes
🧾️ Download transcript
Summary
Perry Marshall explains how the 80/20 rule can help you exponentially leverage your time to achieve massive results.
— YOU'LL LEARN —
1) What the 80/20 rule is—and how it’s misunderstood.
2) How you can achieve way more in just 5 minutes.
3) Why “procrastination demons” reveal your priorities.
Subscribe or visit AwesomeAtYourJob.com/ep475 for clickable versions of the links below.
— ABOUT PERRY —
Perry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world.
His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool. 80/20 Sales & Marketing is mandatory in many growing companies.
Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”
He’s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litigation. Perry has a degree in Electrical Engineering and lives in Chicago.
• Perry’s Book: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More(available for one penny plus shipping!)
• Perry’s Website: PerryMarshall.com
• Perry’s Marketing DNA Test: MarketingDNATest.com
• Evolution 2.0 Prize: Evo2.org
— RESOURCES MENTIONED IN THE SHOW —
• App: OmniFocus
• Term: 80/20 Rule
• Researcher: Barbara McClintock
• Book: The War of Art by Steven Pressfield
• Book: Democracy in America by Alexis de Tocqueville
— THANK YOU SPONSORS! —
• Blinkist: Read or listen to summarized wisdom from thousands of nonfiction books! Free trial available at blinkist.com/awesome
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Transcript
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| 0:00.0 | Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work. |
| 0:10.0 | Enjoy more career fun, wins, meaning, and money. |
| 0:14.0 | With your host, Steve McKitis. |
| 0:16.0 | Hello, thanks for joining us here for episode 475 with Perry Marshall. I'm a little |
| 0:23.8 | self-conscious about my S sounds because I got a mediocre review in Apple |
| 0:30.1 | Podcasts by Clackwan SSS S who can't get past my S's and says I need to work with |
| 0:37.7 | this speech therapist that my S is too annoying and it hurts the ears. So I'm working on it. I've got my pop filter and my windscreen |
| 0:47.2 | adjusted optimally. I've talked to me audio engineers and healthy that will do the trick so I can get over it and |
| 0:54.9 | not be crazy self-conscious because there is an important message here today |
| 0:58.6 | and Perry Marshall is unpacking the 80-20 rule all of its implications and that is that 80% of results |
| 1:04.7 | come from 20% of inputs but oh boy there are so many more rich intricate |
| 1:10.6 | delicious details to dig into. |
| 1:12.8 | So you're going to learn one, what the 80-20 rule is and how it's misunderstood. |
| 1:16.8 | Two, how you can achieve way more in just five minutes a day. |
| 1:20.5 | And three, why procrastination demons can reveal your priorities. |
| 1:24.4 | So if you want to check out the show notes or the transcript or the links to items we've referenced, |
| 1:28.0 | it's awesome at your job.com slash F-475. |
| 1:31.0 | So here's Perry's story. Perry Marshall is endorsed in Forbes and a magazine as one of the most expensive business consultants in the world. |
| 1:39.0 | His reinvention of the Prado Principal is published in Harvard Business Review. NASA's Jet Propulsion Labs at the |
| 1:45.0 | California Business Review. NASA's Jet Propulsion Labs at the California Institute of Technology |
| 1:46.0 | use his 8020 curve as a productivity tool |
| 1:50.0 | and his book, 8020 Sales and marketing, is mandatory reading in many growing companies. |
... |
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