Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business.

And now here is your host.

Welcome to this episode of the how of business.

This is Henry Lopez.

And I want to welcome back to the show, William,

welcome back to the show. Hey, thanks, Henry. Thanks for having you back on for the second time. I'm

honored to be back. Thank you. I appreciate it. Yeah, it's a new book we're going to talk about here.

And really, if you are a creative, like do you love to illustrate, animate, paint, draw, take photos, shoot videos, edit footage, design, build brands, make comics, render in 3D, do motion media, sketch storybirds, make character art, create concepts, make music, and more, you know, you're that creative type and you want to

or are working at building a business out of that. That's what we're going to talk about.

And that's what William has focused on in his new book is the business stuff, that side of it.

This episode is for you, if that describes you.

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Let me tell you a little bit more about William Warren. William Warren is an illustrator,

an entrepreneur, and an author who has spent his career using visuals to help communicate ideas and tell

stories. He is the founder and CEO of the sketch effect. The sketch effect is a visual

communication company that helps make ideas understandable and actionable through animation.

He does this at live events,

where he does events sketching and infographics amongst other things. The SketchEffects Clients list includes top tier brands such as Marriott, Oracle, Chick-fil-A,

and Delta, in addition to premier consultancies, including BCG, E&Y, in a censure.

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