#472 S2 Episode 341 - OUT OF THE COMFORT ZONE: Focusing Your Energy On The Things You Suck At, Not The Ones You’re Good At

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 8 November 2022

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

SPEND TIME ON DIFFICULT AND UNCOMFORTABLE STUFF A lot of sellers complain about not getting enough results, and this sometimes happens because they are only good at one thing, which they are most comfortable working with. Today, Collin discusses the importance of working on things out of your comfort zone, because you can only improve on the things you suck at. It sounds cliche but true, and you will learn more by tuning in to the latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io! TRANSFORMING MOMENTS Sales training is broken because of biases Identify and focus your energy on what you can control Getting granular with your prospecting Lean on the things that are uncomfortable “You're always going to lean to the things that are like comfortable, versus the things that are not and you actually need to lean more into the things that are uncomfortable, because those are the things you probably need to push yourself to get better at, If you're strong on video prospecting, you're going to spend most of your time there, but if you suck on the phone, you really should spend more time on the phone and try to get better at prospecting on the phone.” - COLLIN: Work on the stuff you suck at Connect with Anthony Anthony Natoli | Lattice | Lattice.com Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.6	Buying behavior has changed. Prospects don't click on links and emails anymore
0:42.7	and they don't watch the videos you spend hours creating every week. Instead,
0:47.4	send personalized gifts and memes using video. You can quickly create engaging
0:52.2	personalized content that immediately grabs your prospect's attention, helps
0:56.8	you stand out in the inbox and does it all without forcing them to click
1:00.6	anything or go anywhere. Head over to vidu.io slash salescast to sign up for
1:07.9	free and spend less time getting your messages across and more time selling.
1:22.8	My name is Colin Mitchell and welcome to sales transformation. A daily
1:26.3	podcast with the best moments from the most respected people in the sales world.
1:30.8	The goal of this show is to give you a daily dose weekends included in 10
1:35.2	minutes or less to help transform the way you sell. I hope you enjoy today's
1:39.8	episode and now to David to tell you what you can expect in today's episode.
1:49.8	You know, people should spend time on difficult and uncomfortable stuff. A lot of sellers
1:55.4	complain about not getting enough results and sometimes it's because they're good at
2:00.4	only one thing which they're most comfortable to work with. Today Colin discusses the
2:05.4	importance of working on the things that are out of your comfort zone because you can only
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