Sellers are told to sell to the persona, but what if there was a better way to be

more authentic by personalizing the entire sales process all the way from

prospecting to closing.

Humantic AI makes this possible. You can gain personality insights that enable

you to sell the way your buyers want to buy. Head over to Humantic.ai to claim

your free trial so you can book more meetings and close more deals.

Buying behavior has changed. Prospects don't click on links and emails anymore

and they don't watch the videos you spend hours creating every week. Instead,

send personalized gifts and memes using video. You can quickly create engaging

personalized content that immediately grabs your prospect's attention, helps

you stand out in the inbox and does it all without forcing them to click

anything or go anywhere. Head over to vidu.io slash salescast to sign up for

free and spend less time getting your messages across and more time selling.

My name is Colin Mitchell and welcome to sales transformation, a daily

podcast with the best moments from the most respected people in the sales world.

The goal of this show is to give you a daily dose weekends included in 10

minutes or less to help transform the way you sell. I hope you enjoy today's

episode and now to David to tell you what you can expect in today's episode.

What do sellers have to focus on today? If you're still selling by spitting made up facts

to your prospects, we're living under a rock. Aaron is back to discuss what sellers

should focus on nowadays, which is helping prospects find the right solutions

and making the right buying decisions. Just they have access to information and your facts

...