#471: Building a change maker culture with Steve Blum, Autodesk

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 15 January 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it.

To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk.

Resources

PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!

RainFocus INSIGHT: Experience inspiring keynotes, role-specific breakout sessions, and hands-on workshops — all dedicated to showing the latest best practices and technologies to amplify the impact of your events. Register today at rainfocusinsight.com and use the code AGILEBRAND for $100 off your registration fee.

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

Click on a timestamp to play from that location

0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:17.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused, and sustainable.
0:25.2	This is what makes an agile brand.
0:26.9	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martek, marketing operations,
0:32.4	and CX, best-selling author and speaker.
0:35.0	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:40.4	services, talent services, and real world application.
0:44.2	For more information, go to T.E.K Systems.com.
0:48.3	Before we get started, I wanted to make sure you know about my internationally best-selling
0:51.7	book, House of the Customer.
0:53.6	In it I walk through practical steps of how brands can build the one-to-one personalized
0:57.6	omni-channel customer experience we talk about a lot on the show and discuss ways to make incremental steps toward this goal.
1:03.7	Don't just take my word for it. Destination CRM called it required reading and I'm sure
1:08.4	you'll agree. You can find House of the Customer on Amazon or learn more on my website, Greg Kilstrom.com.
1:14.7	Now let's get on to the show.
1:18.6	Today we're going to talk about building a changemaker culture and how you can help your teams to thrive among
1:23.8	change instead of being disrupted by it. To help me discuss this topic I'd like to
1:28.1	welcome Steve Blum, Chief Operating Officer of Autodesk. Steve, welcome to the show.
1:34.0	Thanks, Greg.
1:34.6	It's great to be here.
1:35.9	Yeah, looking forward to talking about this with you.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.