#470: Great data equals great advertising with Gruia Pitigoi-Aron, The Trade Desk

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 12 January 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today we’re going to talk about the importance of great data in digital advertising, and how brands can maximize business impact by utilizing it correctly.

To help me discuss this topic, I’d like to welcome Gruia Pitigoi-Aron, SVP Product at The Trade Desk.

Resources

PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!

The Trade Desk website: https://www.thetradedesk.com/

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Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of The Agile Brand, where we discuss marketing technology and customer experience trends
0:14.4	insights and ideas with enterprise and technology platform leaders.
0:18.4	We focus on the people processes data and platforms that make brands successful, scalable,
0:25.0	customer focused, and sustainable. This is what creates an agile brand.
0:30.0	I'm your host, Greg Kistram, advising Fortune 1000 brands on Martek, marketing operations, and
0:35.6	CX, best-selling author and speaker.
0:39.0	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real-world application.
0:48.0	For more information, go to TECS systems.com.
0:52.0	Make sure to follow this podcast to get the latest episodes and go to my website at
0:56.6	Greg Kilstrom.com to sign up for my newsletter and find my latest books.
1:00.8	Before we get started, I wanted to make sure you know about my internationally
1:05.4	best-selling book, House of the Customer.
1:08.0	In it, I walk through practical steps on how brands can build the one-to-one
1:12.3	personalized Omni Channel customer experience. on how brands can build the one-to-one personalized
1:13.2	omni-channel customer experience we talk about on this show
1:16.6	and discuss ways to make incremental steps toward this goal.
1:20.4	Don't just take my word for it.
1:21.9	Destination CRM called it required reading,
1:24.4	and I'm sure you'll agree.
1:26.0	You can find House of the Customer on Amazon
1:28.0	or learn more on my website,
	...

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