468: Evie's Entrepreneurial Journey
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 20 January 2026
⏱️ 46 minutes
🧾️ Download transcript
Summary
In this episode, Evie shares an honest look at her entrepreneurial journey over the last decade. What began as a creative hobby slowly grew into a photography business and eventually opened the door to education, mentorship, and multiple companies. Along the way, Evie faced unexpected closed doors, rapid growth, seasons of hustle, moments of burnout, and major life transitions that reshaped how she viewed success and sustainability Evie walks through the evolution of her businesses, including the early days of photography, the launch and expansion of The Heart University, building and scaling educational offerings, and stepping into new ventures that stretched her faith and leadership. She reflects on what it taught her to trust God through uncertainty, to pivot when plans changed, and to build businesses that align with the life she wanted rather than consume it.
This conversation is a reminder that entrepreneurship does not have to follow a straight line. Growth can look different in every season, and success can mean learning when to push forward and when to simplify. If you are navigating change, feeling called to shift, or wondering how to build a business that supports both your life and your values, this episode will meet you right where you are.
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Transcript
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| 0:00.0 | You're listening to the Heart and Hustle podcast. We are your host, Evie McLeod and Lindsay Roman. |
| 0:05.4 | Welcome back to the show, friend. This is going to be a fun episode, one that we haven't done in a long time, an updated version of. |
| 0:13.8 | And it's kind of sharing a little bit of a peek into our entrepreneurial journeys. We're going to split this into kind of two separate episodes. |
| 0:22.0 | And today, I, Evie, am going to walk you through an overview of kind of my entrepreneurial |
| 0:27.4 | journey and what that has looked like over the last 10 years and give you a peek in the behind |
| 0:32.5 | scenes of what I have kind of the road I have walked over these last 10 years. So it'll be fun. I'll be |
| 0:38.7 | revealing and sharing just kind of some of the flow of my journey, what I've learned along |
| 0:44.1 | the way. And I'm excited for you to come along on it. So let's dive in without further ado. |
| 0:50.8 | All right. Do you want to be a destination wedding photographer, but you feel like you can't |
| 0:55.5 | because you live in the frickin' middle of nowhere? Like anyone relate? Just a few years ago, we felt |
| 1:01.3 | that hard. As two girls born, raised, and starting our businesses in the smack dab middle |
| 1:06.3 | of the Midwest, it took some serious strategy in planning to get booked as a destination wedding photographer. |
| 1:11.7 | It wasn't easy, but it is possible no matter where you're based. |
| 1:15.8 | We're here today to give you the tools we learned through our process to help you pursue |
| 1:19.3 | destination wedding photography. To do so, download our free guide, six tips to break into the |
| 1:23.9 | destination wedding industry for a pep talk and learn our strategies to get your |
| 1:27.5 | business booked out the wazoo in places that you've been dreaming of for years. Go to theheart |
| 1:32.3 | university.com forward slash destination to grab the freebie. |
| 1:43.8 | Hey, hey, I'm Lindsay Roman and I I'm Evie McLeod, and we are family and legacy focused |
| 1:49.0 | serial entrepreneurs and the founders of the Heart University, a business education company |
| 1:53.1 | with a mission to help you thrive in your business and life. Welcome to our entrepreneur |
| 1:57.8 | cocktail hour, where business and marketing strategies meet faith, |
... |
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