467: Are we in the DARK AGES!? James Broadbent, CEO of Narrative CHALLENGES Our Editing Workflow
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 13 January 2026
⏱️ 63 minutes
🧾️ Download transcript
Summary
In this episode of The Heart & Hustle Podcast, Evie and Lindsey step straight into the creative arena with James Broadbent, founder and CEO of Narrative, for an honest, unfiltered conversation about AI, culling, editing, and whether photographers really need to leave the "dark ages" of legacy workflows behind. From debating Photo Mechanic loyalty and DSLR comfort zones to breaking down how AI-assisted culling and editing actually work inside a real photographer's workflow, this episode pulls back the curtain on what it looks like to save hours behind the computer without sacrificing creative control. James shares how Narrative was built by photographers for photographers, why AI doesn't replace artistry (but can absolutely support it), and how freeing up your time can lead to better work, less burnout, and a more sustainable business. If you have ever felt skeptical, overwhelmed, or quietly curious about AI tools and still want your work to feel intentional, emotional, and unmistakably yours, this conversation is your permission slip to rethink how you work.
Check out Narrative now: https://narrative.so/
Instagram: https://www.instagram.com/narrativeapp/
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Transcript
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| 0:00.0 | You're listening to The Heart and Hustled Podcast. We are your host, Evie McLeod and Lindsay Roman. |
| 0:04.9 | Welcome back to the show, my friend. Today is a spicy little episode. We had the honor, |
| 0:11.7 | the joy of welcoming James Broadbent onto the show. If you don't know who he is, he is the founder |
| 0:17.0 | and CEO of Narrative and a Destination Advent adventurous elopement photographer behind the brand Chase Wild. |
| 0:22.8 | He started Narrative in 2018 with the purpose of enabling photographers to create their best work by developing AI to cater to the needs of the 9 million photographers worldwide. |
| 0:32.7 | Wow, that's a lot. |
| 0:33.9 | Today, Narrative is the fastest growing AI tool or coaling tool in the industry and with their |
| 0:38.6 | products being utilized by tens of thousands of photographers, narrative processes, billions of |
| 0:43.8 | images annually by photographers in more than 160 countries. Evie, why don't you break it down |
| 0:50.4 | why we're here today with James? I would love to. James took us to church. |
| 0:56.5 | AI church. He took us to AI church. He took us to school. Actually, no, I feel like the accurate |
| 1:01.7 | depiction is he took us into a boxing ring. Yeah, we did describe it as we went into the boxing |
| 1:09.8 | ring with James. |
| 1:20.6 | And let me just, if you're very confused, Lindsay and I are possibly stuck in the Dark Ages with some of the softwares that we're currently using. |
| 1:27.4 | And we basically gave James the challenge today of, hey, convince us because we're pretty happy. |
| 1:32.0 | And it was such a fun conversation. |
| 1:33.8 | There was so much unpacked here. If you are a photographer who has ever felt a little intimidated or confused or overwhelmed |
| 1:40.6 | by the thought of switching up your entire workflow, your system, by integrating |
| 1:44.6 | things like Narrative Select, so an AI calling software or AI editing, there is so much in this |
| 1:51.5 | conversation with James that is brought to light and broken down clearly and succinctly. |
| 1:57.0 | And there is just so much wisdom, so much information. |
| 2:00.3 | We got a little spicy with James at times. We got a little spicy with James at times. |
... |
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