467 Stop Starvation Marketing by Christine Slocumb

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 22 December 2023

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb

ABOUT THE BOOK:

Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company.

With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level.

Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.

Action strategies are clearly outlined and provide a blueprint for success. If you are serious about marketing results – and enjoy a spot of humor along the way – this book is for you.

ABOUT THE AUTHOR:

Christine has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms.

Since founding her marketing firm Clarity Quest in 2001, Christine has worked with technology, life sciences, and healthcare firms on marketing strategy, business planning, and marketing implementation.

Christine earned undergraduate and graduate degrees in electrical engineering, and an MBA – and holds eight U.S. patents.

And, interesting fact - Christine and the host of The Marketing Book Podcast are both married to physicians!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/stop-starvation-marketing-christine-slocumb

Transcript

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0:00.0	This is Christine Slocum, author of Stop Starvation Marketing, 23 Power Growth Moves for Health
0:07.4	Tech, IT, and Biotech companies.
0:10.2	And you are listening to the Marketing Book Podcast.
0:13.6	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking
0:19.8	in the quickly changing field of modern marketing.
0:23.1	And now here's your host, Douglas Burdett.
0:26.8	Hello, thanks for joining me on the marketing book
0:28.7	podcast where each week I publish an interview
0:31.1	with the author of a new marketing or sales book and
0:33.5	which has been named by Forbes and LinkedIn amongst others is one of the top
0:37.2	marketing podcast don't worry about taking notes you can find links to everything
0:40.8	linkable in this episode's website page at marketingbook podcast
0:44.8	dot com. And since I get to read every book featured on the show, if I can recommend a specific
0:50.3	marketing your sales book or any other resource I know of for
0:53.5	whatever challenge you're facing. Send me a LinkedIn connection invite with a
0:57.0	message that you're a listener and I will do my best to get you pointed in the
1:00.8	right direction. My name again is Douglas Burdett.
1:04.0	All right, let's get on with the show.
1:06.0	Today we welcome Christine Solcomb to talk about her book, Stop Starvation Marketing,
1:10.0	23 Power Growth Moves for Health Tech I T Biotech Companies published by
1:14.8	Indy Books International. Christine has 30 years of marketing, business
1:19.4	development, product management experience, and a wide variety of companies from startups to
	...

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