466 Forget The Funnel by Georgiana Laudi
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 15 December 2023
⏱️ 71 minutes
🔗️ Recording | iTunes | RSS
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Summary
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop
ABOUT THE BOOK:
Your product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing.
Teams try everything they can to drive more traffic, leads, and signups.
Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers.
In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets.
This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.
ABOUT THE AUTHOR:
Georgiana Laudi and Claire Suellentrop co-founded Forget the Funnel, a consultancy that helps SaaS teams reach and retain high lifetime value customers.
Georgiana is a strategic advisor and speaker who's passionate about turning customer value into revenue-generating outcomes.
An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups.
And, interesting fact – she’s from Canada!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/forget-funnel-georgiana-laudi
Transcript
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| 0:00.0 | This is George Anilotti, co-author of Forget the Funnel, a customer-led approach for driving |
| 0:05.0 | predictable recurring revenue, and you are listening to the Marketing Book Podcast. |
| 0:11.8 | Welcome to the Marketing Book podcast helping you keep up with the smartest |
| 0:16.1 | thinking in the quickly changing field of modern marketing and now here's your |
| 0:21.0 | host Douglas Burdett. |
| 0:23.4 | Hello, thanks for joining me on the marketing book |
| 0:25.3 | podcast, where each week I publish an interview |
| 0:27.8 | with the author of a new marketing or sales book, |
| 0:30.0 | and which has been named by Forbes and LinkedIn, |
| 0:32.4 | amongst others, is one of the top |
| 0:33.8 | marketing podcast don't worry about taking notes you can find links to everything |
| 0:37.4 | linkable in this episode's website page at marketingbook podcast |
| 0:41.3 | dot com and since I get to read every book featured on the show, |
| 0:45.0 | if I can recommend a specific marketing your sales book |
| 0:48.0 | or any other resource I know of |
| 0:50.0 | for whatever challenge you're facing, |
| 0:52.0 | send me a LinkedIn connection invite with a message that you're facing. Send me a LinkedIn connection invite |
| 0:53.6 | with a message that you're a listener, |
| 0:55.1 | and I will do my best to get you pointed in the right direction. |
| 0:58.7 | My name again is Douglas Burdett. |
| 1:00.7 | All right, let's get on with the show. Today we welcome Georgiana Lottie to talk |
| 1:05.5 | about the book she has co-authored with Claire Solentrop, Forget the Funnel, |
... |
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