Anyway, this is boring. Let's move on. I'm going to cuddle this although yeah, well, that's good because I only started recording four minutes ago.

All right, Casey, come on man.

All right, so let's move on to some follow up. We have some follow up from p5.5.fum.

John, would you like to tell us about this?

I got to undo my pronunciation here, but so we got an email from the dog collar people, the company name or the product name.

And I guess the company name as well is spelled fi and I was pronouncing it fee because that seems reasonable, but Lucy from the company it spelled fi tells us that it's pronounced like phydo or Wi-Fi.

So it's phi like p5.5.fum or f with the word i after it.

Lucy says many, many people go for fee first.

We should probably put it as the banner at the top of the website. You think every company that has a weird name should have the pronunciation

prominently placed on the website. Some people don't have it at all, which is bad.

But some people have it like, oh, if you dig and go to the about page and read all the text, we'll tell you how to pronounce it, right?

That's better than nothing. But if you have a weird name and people instinctively go for the the quote unquote wrong pronunciation first,

you have to like address that in an obvious way right in front of people. Otherwise, you're just going to be called fee forever.

It's going to be so hard for me to change this in my mind because I can't, I don't know if I can say five.

I think fee might be a better name. I mean, it makes sense with the Fido. I got to understand where it's coming from. Anyway, so there's that.

Also, I can't even, I'm like, Casey now, I go for the right pronunciation and I put the wrong.

The phi company created a discount code just for us.

I actually put it in the last week show notes because they got it to us in time for that. But it's ATP 100.

That's the $100 off thing.

There's a bunch of other codes. There's all the same $100 off this. If you go to their website at the bottom of the website is a $100 off code different $100 off codes.

This is not like a secret that you can only get through this podcast ball blah. They continued to not be a sponsor. This is not a sponsored spot at all period, whatever.

But if you want to end ATP 100, you can get $100 off their collar or you can send the code that's at the bottom of the web page that you go to buy.

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