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into today's show. Literally everyone, they're like all of our views

are down. These are like established creators. A lot of them are pretty big. They've been doing it for a long

time. Overall, the channel's been very on the struggle bus lately. It does seem like there's been

like a very dramatic shift. YouTube isn't dying, it's evolving. Here's the

truth. YouTube shorts now surpass TikTok daily views by a lot. I think it's 100 billion daily views.

YouTube on TV continues to grow massively. In the next seven years, the creator economy is going to

grow by 4x. So it's not that YouTube is shrinking. It's that viewership is more divided than ever before. And sometimes we ask ourselves like, man, I kind of feel down. Does that knock you out for one day? Two days? Three days? That really sucked. I put a ton of effort into that video. I'm really going to pout about it and complain for 10 minutes. And then I'm going to lock back in and do the next one. I think that's where the game of YouTube has won or lost on the day where you get up and you film and you don't feel like it. Four tips of how to win on YouTube hard mode. Because you can still win, but I think it takes more energy and effort right now. So first of all, the algorithm hasn't died. I mean, YouTube hasn't

collapsed, but Sean, the game has changed. Yeah, and I think everybody is feeling this right now.

A lot of people are reporting that views are down and they're disillusioned because there was

this trend in so many YouTube titles and so many YouTube videos. YouTube easy mode. YouTube's on

easy mode now.

And there was some truth to that because if you could package a video right, you could

break out in the algorithm as a small creator, which is still true.

But everyone's also feeling the YouTube views recession that's happening right now.

And so I actually wrote down four different case studies.

I'm curious your thoughts on that. I wrote down kind of some of the changes that are happening and four tips of how to win on YouTube hard mode because you can still win, but I think it takes more energy and effort right now. So first of all, let's just look at some of these case studies. And you know, if people are watching this on YouTube, I'd love to know in the comments, are your views down right now? Are they up if you've been established for a while? What are some of the trends you're noticing, obviously, on audio? You can't comment. But here's some of the case studies. You mentioned Gary Vaynerchuk. Yeah. He recently launched a brand new vlog channel to isolate out his daily V vlogs.

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