Hey, would you like the opportunity to work with us at Think Media? We have some open positions for video editors, graphic designers, and a local shooter editor based out of Seattle or willing to move. You can check out all the details at Workwiththink.com, but we're looking for three years plus experience, definitely skill in social media and modern marketing. And so if that resonates with

you, let's talk. Head to workwiththink.com to see all of the details. All right, let's jump

into today's podcast. Most creators are trying to go viral. They're jumping on trends. They're

chasing views, but they're staying stuck.

What does it actually take to build something that lasts?

But this conversation is going to be different because we're going to be unpacking the journey of how both of us have actually built million dollar brands.

Before anybody would have labeled me like the brand guy or whatever, I was applying branding internally within the organization I worked for. What do you mean by that? Well,

Caleb Ralston, he's the brand strategist behind Gary Vaynerchuk, Alex Ramose, and he's helped

build brands that have reached over 30 million followers over the years. A trap a lot of creatives

can fall into is they learn tactics. They don't ever step

into principle-based learning. Take us back to 15-year-old Caleb. Where did this all start for you?

You had mentioned the book, Crush It by Gary Vaynerchuk. I remember when he talked about people

being passionate about the Smurfs are going to make money talking about the Smurfs on YouTube.

I was like, well, I'm into bodybuilding and powerlifting.

I could probably do that.

After the bodybuilding era, there's the photo that Gary posted on his story saying that he's looking for videographers.

My name is Caleb Ralston, and I wanted to make this quick video introducing myself.

And I got paid $75,000 a year to learn from Gary Vaynercham. To learn. Yeah, rest is history.

Fast forward a few years. You are number one at Acquisition.com on the content team. What is like two big

insights from you getting

to work with Gary and you getting to work with Alex? Let's start with Gary. Not only will you be

getting actionable, real insights to build your brands, get views on social media, grow on

...