463: Sara Lynn Brennan: Package Your Design Services for Profit and Clarity

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9 • 810 Ratings

🗓️ 10 September 2019

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome! Today, Sara Lynn Brennan joins us on the show. Sara is an entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors. Eighteen months ago, Sara contacted LuAnn, telling her that she wanted to go to High Point Market, but she wasn't sure what to do or where to go. So LuAnn arranged to meet her there, and Sara spent two days with LuAnn and Sara Daniele, the CEO of Mydoma Studio, going from event to event, hanging out, talking, and allowing Sara to get to know some significant and influential people in the design industry. Since then, Sara has become the first and only full-service interior design firm in Waxhaw, North Carolina, who specializes in Transitional Designs, where she and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable, and stress-free design process, transforming and renovating homes from start to finish. Listen in today, to find out what Sara has to share. Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market and as a host and speaker at local design events and shows. In today's episode, Sara talks to us about the extra layer that she's added to her design business, and she explains how she's put the lessons that she's learned from the guests on the podcast into action. Tune in now, for more! Show Highlights: How MyDoma Studio inspired Sara to create packages. Sara shares a mind-blowing story about selling packages. Why you really need to go and look at Sara's website. Sara describes her really smooth process. Getting clear about the steps that are involved in any process. Coming up with a flat-rate fee. The great reward of instant gratification. Sara describes her consultation process. The way that Sara personalizes her packages. The discovery call is a very important part of the process. Creating an approachable package to reach more people. Coming up with a detailed DIY package. A package called 'DIY with an option to buy'. Sara talks about how she presents her e-design package. Creating these packages been a labor of love for Sara. Bio: Sara Lynn Brennan is an award-winning Entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors, the first and only full-service interior design firm in Waxhaw, North Carolina who specializes in Transitional Design. She and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable and stress-free design process, transforming and renovating homes from start to finish. Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market and as a host and speaker at local design events and shows. Sara’s confident, unique and fearless approach to business and design make her an inspiration to those who work with and around her. Sara is known for her recognizable “Romantic Transitional” design aesthetic, but her award-winning design team is not just about creating pretty spaces. It is Sara’s mission to educate and expose clients to the beauty and functionality of transitional design. She and her team pride themselves on creating practical, beautiful, and timeless homes that families can really LIVE in for years to come. Links: Website: Sara Lynn Brennan Design Packages and Free E-Book: Sara Brennan Blog Post: Luann Nigara Baby Designer IG: @saralynnbrennan FB: Sara Brennan Soft Design Lab HPMKT Experience Previous shows mentioned in this episode: Wendy Woloshchuk #316 Mr. Inkredible #417 Kimberly Kay #234 Kelsey Grose #167 Megan Molten #455 Darla Powell #203 and #330 Deb Barrett #53 Tobi Fairley (1st one) Lori Paranjape #34 Tori Alexander #445

Transcript

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0:00.0	Hey, I want to give a shout out to my friend Susan Winterstein. You may know Susan from her two
0:05.5	podcast appearances here, episodes 164 and 717. In these episodes, Susan told us about her charity
0:13.7	that she founded Savvy Giving by Design. Now she has introduced the Savvy Giving Design Coalition.
0:21.1	The mission of both of these is to bring comfort and hope to families by transforming
0:26.6	kids' rooms into healing sanctuaries.
0:30.0	Previously, in order to help Savvy Giving by Design, you could open a chapter in your
0:34.9	own area and then design spaces for children in your area that are in need.
0:40.0	Now with the Savvy Giving Design Coalition, you can contribute and impact the lives of these children
0:45.5	without taking on the beginning of an entirely new chapter.
0:49.9	Savvy Giving Design Coalition operates through the collective efforts of you, the designer, as well as sponsors and volunteers.
0:58.6	This organization is making a real difference in these children's lives, and you can help now in whichever way feels right for you.
1:06.3	I encourage you to listen to Susan's two episodes to learn more and then visit their website at
1:12.2	Savvygivingbydesign.org forward slash design coalition. We'll also put that in the show notes. Welcome to a well-designed business.
1:35.3	My name is Luann Nygaara, and I'm so glad you found this podcast.
1:39.1	Together with my husband, Vince, and our partner, Bill, we have grown our company Window Works from the ground up.
1:45.0	So I know and I understand the challenges you face in running your interior design business.
1:50.7	I also know that your talent alone isn't enough to ensure your success.
1:56.2	So on this podcast, we talk about strategies and practical steps to help you grow your business.
2:02.6	But make no mistake about it, we have our share of fun here too, mixed in with those aha
2:07.6	moments that I love so much.
2:09.7	This isn't fluff.
2:10.7	Nobody has time for that.
	...

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