463: Insights on Persuasion from the Land of Copywriting with Brian Kurtz

How to Be Awesome at Your Job

How to be Awesome at Your Job

Sharpening, Decisions, Interview, Selfhelp, Fun, Speaking, Education, Careers, Skills, Money, Training, Meaning, Career, Thinking, Mental Health, Business, Health & Fitness, Success, Collaboration, Winning, Self-improvement, Mockaitis, Writing, Development, Wins

4.5 • 1.1K Ratings

🗓️ 12 July 2019

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brian Kurtz shares his insider perspectives on persuasion and overdelivering from his legendary career at Boardroom and beyond. You'll Learn: Why knowing your audience is the biggest key to persuasion The 4 pillars of being extraordinary How to overdeliver at work without burning out About Brian: Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like. Brian left his beloved Boardroom in January of 2015. Over 34 years he was responsible for the mailing of close to 2 billion pieces of direct mail in his career. He worked with many of the most legendary copywriters and consultants who have ever lived. Under Brian's marketing leadership and during his tenure, Boardroom’s revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006). Brian writes and speaks regularly; recent content can be found at www.briankurtz.net and www.briankurtz.net/blog. His first book, The Advertising Solution, was released in October of 2017. His second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing was released in April of 2019. Brian also loves being a Little League Baseball Umpire. Brian’s book: “Overdeliver” Brian’s prior Book: “The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand” by Brian Kurtz Brian’s former Company: Boardroom Inc. Resources mentioned in the show: Book: “The Origin of Illness: Psychological, Physical and Social” by Norberto Keppe Book: “Breakthrough Advertising” by Eugene Schwartz & Martin Edelston Book: “The Alchemist” by Paulo Coelho Book: “Give and Take” by Adam Grant Thank you, Sponsor! Get affordable therapy on demand with BetterHelp.com/Awesome View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep463 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work.
0:10.0	Enjoy more career fun, wins, meaning, and money.
0:14.0	With your host, Pete McKitis.
0:16.0	Hello, thanks for joining us here for episode 463 with Brian Kurtz. Brian is something of a
0:24.9	legend in the realm of marketing and I think this is a powerful episode for you
0:29.0	even if you have nothing to do with marketing just to learn a couple perspectives on what it takes to really be persuasive from his unique career.
0:38.0	So you'll learn one why knowing your audience is the biggest key to persuasion, two, the four pillars of being extraordinary, and three,
0:45.1	how to over-deliver at work without burning out.
0:47.9	So if you want to check out the show notes or the transcript, or the links to Adams we've referenced,
0:51.2	you'll find them over at all submit your job dot com slash 463. One of the other cool things that awesome at your
0:56.2	job dot com is the ability to search the full text transcripts of every
0:59.6	episode with that magnifying search class as well as finding the episodes tagged by the topic and competency covered and some of the favorites labeled ABC-E-F at the top of your podcast feed between episodes zero and one so you can find the perfect episode for
1:14.9	your situation via several easy mechanisms. Now here's Brian's story. Brian Kurtz
1:20.3	has been a serial direct marketer for almost 40 years and never met a medium he didn't like.
1:25.2	Brian left his beloved boardroom in January 2015 after 34 years in which he was responsible
1:31.2	for the mailing of close to 2 billion pieces of direct mail in his career.
1:35.0	He worked with many of the most legendary copywriters and consultants who have ever lived under his marketing leadership and during his tenure the revenues went from about 5 million bucks to
1:44.3	over 150 million bucks. Brian writes and speaks readily his recent content can be
1:49.8	found at Brian Kurtz.net and Brian Kurtz. Net slash blog. His first book The
1:54.2	Advertising Solution was released in October 2017. A second book over deliver
1:57.7	built a business for a lifetime playing the long game and direct response marketing
2:01.2	was released in April of 2019.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from How to be Awesome at Your Job, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of How to be Awesome at Your Job and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.