462 The Negativity Fast by Anthony Iannarino

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 17 November 2023

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino

About the Book:

Learn to transform your perspective and lead with positivity

In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success, sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes.

You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook.

Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks. The author also offers:

Concrete advice on perspective-taking and strategies for avoiding being triggered by people with different beliefs
A thirteen-week Negativity Fast, in which you’ll eliminate sources of negativity for 90 days and introduce positivity into your mental diet
Discussions of the necessity for optimism in a difficult world

An inspiring and exciting take on leadership, The Negativity Fast walks you through how to cultivate a positive attitude and perspective you can pass on to the people who follow you.

About the Author:

Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer.

His five previous books have been translated into 18 languages (all of which have been featured on The Marketing Book Podcast) are

The Only Sales Guide You'll Ever Need
The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
Eat Their Lunch: Winning Customers Away from Your Competition
Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
Leading Growth: The Proven Formula for Consistently Increasing Revenue (written for sales leaders and managers who need to reach aggressive net new revenue goals through the efforts of their sales reps)

And, interesting fact - he has written a blog post every day since December 28, 2009, except for the 13 days he spent in Tibet (even though Basecamp 1 on Mt. Everest had better wifi than his home in Columbus, Ohio).

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/negativity-fast-anthony-iannarino

Transcript

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0:00.0	This is Anthony Anerino, author of The Negativity Fast,
0:05.0	proven techniques to increase positivity, reduce fear, and boost success,
0:11.0	and you are listening to the Marketing Book Podcast.
0:17.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern
0:24.0	marketing and now here's your host Douglas Burdett.
0:28.0	Hello thanks for joining me on the marketing book podcast where each week I publish an interview with the author of a new
0:33.8	marketing or sales book, which has been named by Forbes and LinkedIn, amongst others,
0:38.3	is one of the top marketing podcast.
0:40.3	Don't worry about taking notes. You can find links to everything linkable in this
0:43.4	episode's website page at marketingbook podcast.com and since I get to read every book
0:49.6	featured on the show if I can recommend a specific marketing your sales book or any other
0:54.0	resource I know of for whatever challenge you're facing send me a LinkedIn
0:57.9	Connection invite with a message that you're a listener and I will do my best to
1:01.6	get you pointed in the right direction.
1:04.0	My name again is Douglas Burdett.
1:06.0	All right, let's get on with the show.
1:08.2	Today we welcome back.
1:09.9	Anthony Anarino to talk about his latest book,
1:12.0	The Negativity Fast,
1:13.4	proven techniques to increase positivity, reduce fear, and boost success
1:17.9	published by Wiley.
1:20.1	Anthony Anarino is a reader, writer, author, speaker, entrepreneur, and a sales leader and trainer.
	...

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