463 The Story Selling Method by Philipp Humm
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 24 November 2023
⏱️ 66 minutes
🧾️ Download transcript
Summary
The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm
ABOUT THE BOOK:
Do you struggle to connect with your customers on a personal level?
Do you want to stand out in a very competitive market?
Or do you want to accelerate your sales career?
The StorySelling Method will teach you how to tell powerful stories that actually work in sales!
No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.
The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business.
The methods within this book are simple, authentic, and effective.
Whether you're a sales professional, entrepreneur, or consultant, this StorySelling blueprint is your ultimate resource to unlock your storytelling potential and level up your sales skills.
What to expect from The StorySelling Method:
In this step-by-step guide on everyday business storytelling, you’ll learn how to:
- Turn any moment (even the most boring one) into a captivating story
- Find, craft, and deliver the five fundamental story types that will yield the best results
- Build the confidence to share a story at any opportunity
- Weave stories into any sales conversation naturally and authentically
- Make storytelling an essential part of your communication
These storytelling tactics and techniques will help you:
- Leave magical first impressions
- Become your clients’ trusted advisor
- Communicate the value you’re bringing to the table
- Overcome any sales resistance
- Inspire, motivate, and positively influence anyone around you
Filled with exercises and examples of everyday business storytelling, the book offers pragmatic advice on using stories to wow your customers.
ABOUT THE AUTHOR:
Philipp Humm is on a mission to help people discover the storyteller within each of us.
He has helped thousands of sellers, leaders, and entrepreneurs worldwide use stories to inspire in business and beyond.
His clients include Google, Visa, and Oracle, to name-drop a few.
Before starting his storytelling business, Philipp worked for nearly a decade at Uber, Bain & Company, and Blackstone.
He discovered his passion for performance arts (acting, improv., and storytelling) during his time in New York while completing his MBA at Columbia University.
His TEDx talk on "The Secret to Building Confidence" was selected as an Editor’s Pick by the global TED organization.
And, interesting fact - according to page 18 of his book, he once received a testimonial that included, “He’s got a German accent that’s hotter than a pretzel straight out of the oven.”
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/storyselling-method-philipp-humm
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is Philip Hum, author of the story selling method. |
| 0:03.5 | Master the art of storytelling to build trust, stand out, and boost sales. |
| 0:07.5 | And you are listening to the Marketing Book Podcast. |
| 0:13.0 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:20.0 | And now here's your host, Douglas Burdett. |
| 0:24.0 | Hello, thanks for joining me on the marketing book podcast, where each week I publish an interview with the author of a new marketing or sales book, |
| 0:31.0 | which has been named by Forbes and LinkedIn amongst others is one of the top |
| 0:34.5 | marketing podcast. Don't worry about taking notes. You can find links to everything |
| 0:38.2 | linkable in this episode's website page at marketingbook Podcast.com. |
| 0:43.2 | And since I get to read every book featured on the show, if I can recommend a specific |
| 0:47.6 | marketing your sales book or any other resource I know of for whatever challenge you're facing. Send me a LinkedIn connection |
| 0:53.8 | invite with a message that you're a listener and I will do my best to get you |
| 0:57.4 | pointed in the right direction. My name again is Douglas Burdett. All right let's get |
| 1:02.1 | on with the show. Today we welcome Philip |
| 1:04.8 | Hum to talk about his book The StorySailing Method. Master the art of |
| 1:07.9 | storytelling to build trust, stand out, and boost sales. Philip Hum is on a mission to help people discover the |
| 1:14.3 | storyteller within each of us. He has helped thousands of sellers, leaders, and |
| 1:18.9 | entrepreneurs around the world use stories to inspire in business and beyond. His clients include |
| 1:25.8 | Google Visa and Oracle to name drop a few and prior to starting his storytelling |
| 1:31.5 | business Philip worked for nearly a decade at Uber, Bainen Company, and Blackstone. |
| 1:36.5 | He discovered his passion for performance arts, acting, improv, and storytelling during his time in New York, while completing his MBA at Columbia University, |
| 1:46.5 | home of the Fighting Lions, his TEDX talk on the secret to building confidence was selected |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Douglas Burdett, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Douglas Burdett and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.