Hey everyone Benkibou Radio how on earth are you doing? Hope you're good. So I've just been

at SFN this weekend great show thank you Scotland but I was having a conversation with

a lady and it made me think about a term that has been aggravating me for a while

And it's a term that you'll probably be familiar with in the fitness industry because it's a term that's used a lot and

some people use it very actively they describe themselves by this name and

there is the word influencer people that influence behavior that's what it

means in terms of marketing terminology someone that is able to influence the

behavior of other people.

And I kind of take gripe to that because it feels a little bit unjust, it feels like it's

sometimes not genuine, and the reason why this conversation

came up is I was chatting to this lady and she was like I see you as an

influencer and I was like I had to kind of correct her because for me it doesn't sit right I was like I hope you don't mind but I don't see myself as that I don't see myself and my social media my podcast etc as having influence over other people for me I see it as a

chance to be able to educate to be able to inspire to to be able to empower. So if I was to describe what I did, it would be an educator. I'm trying to educate people so that they can make better decisions. I don't want to stand here, sit here, have

the chance to speak, be on video, audio, whatever the medium and say or intend to influence a decision. I want to even with this

podcast to educate you, make you realize that maybe there's a different way of doing things and then you can decide

whether that is a good way to do things or maybe you can take some kind of

direction from that advice and apply it in your own way.

And the reason why I wanted to bring this up is obviously there's a lot of people in the fitness

industry coining themselves as an influencer.

Hey, I'm a fitness influencer and all I would say is I'm not going to say don't listen to these people

because there's loads of people just using that term because it is a term that's a term that's used.

I've been in many meetings where people have said

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