461: How to Utilize TikTok & Social Media as Wedding Filmmakers with Jay & Mack Films
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 2 December 2025
⏱️ 66 minutes
🧾️ Download transcript
Summary
Get ready for an episode that feels like a warm hug, a pep talk, and a behind the scenes masterclass all rolled into one. Today we sit down with the wildly talented husband and wife duo Jay and Mack of Jay and Mack Films, the storytellers known for their cinematic, documentary style wedding films that make you feel every last emotion. We talk about how they evolved from directing every moment to capturing the raw beauty of real life, how a chaotic surf session became their superhero origin story, and how mic'ing up couples throughout the entire wedding day unlocked the heartfelt and hilarious soundbites their films are loved for. They share what it really takes to give couples an elevated experience, why communication and calming energy matter so much on a wedding day, and how they navigate the dance between marketing and ethical storytelling when posting viral content online. We also dive into TikTok strategies, vertical versus landscape filming, the pressures of social media, and the creative slump that so many wedding vendors are feeling right now. If you are a creative, a wedding professional, or someone craving a dose of honesty, inspiration, and belly laughs, this conversation is your new comfort listen.
Check Out Jay & Mack Films: https://jayandmackfilms.com/
- Instagram: https://www.instagram.com/jayandmack
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Transcript
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| 0:00.0 | You're listening to The Heart and Hustle Podcast. We are your host, Evie McLeod and Lindsay Roman. Welcome back to the show friend. Today, we had the honor of talking to a videography team that is beloved by me and everyone probably. And many. And many. We're so excited to welcome them to the show. We are talking with the incredible Jay and Mac films. |
| 0:21.6 | Now, if you haven't heard of them, they're phenomenal. |
| 0:24.4 | So let me just break it down for you. |
| 0:26.0 | Jay and Mack, they are a husband and wife wedding videography team based out of San Diego, California. |
| 0:30.6 | And they specialize in creating authentic documentary-style wedding films that capture the essence of each couple's unique love story and their approach, |
| 0:38.3 | I would say, is deeply personal focusing on just the most beautiful moments that matter most on a |
| 0:45.3 | wedding day and ensuring that every film is a true reflection of that couple's journey together. |
| 0:49.8 | And they are literally phenomenal at what they do. And this conversation was so good. |
| 0:55.4 | It like, we went off in many different directions. |
| 0:57.7 | I'll let Evie tell you. |
| 0:58.7 | But like it was a true like wedding vendor. |
| 1:02.5 | Let's share the reality episode. |
| 1:05.4 | Yeah. |
| 1:05.6 | Well, we started off talking with Jane Mack about kind of their approach to how they go about a wedding day with a documentary |
| 1:13.2 | style and yet still having, not following a cookie cutter approach to their films and how they |
| 1:19.6 | create such beautiful, unique, artistic films while being very hands-off and not really |
| 1:27.0 | directing on a wedding day. |
| 1:28.4 | So we touched on that, and we started with that conversation, |
| 1:31.0 | and then that flowed into their approach to TikTok to social media. |
| 1:36.6 | They have just done incredibly well across social media over the years |
| 1:41.0 | and have had many, many, many videos go viral, |
| 1:44.0 | have created an you know, |
... |
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