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The Heart & Hustle Podcast

460: We Wasted $300k+?!? 4 of The Biggest Mistakes We've Made in Business

The Heart & Hustle Podcast

The Heart University

Entrepreneurship, Business, Marketing

4.81K Ratings

🗓️ 25 November 2025

⏱️ 45 minutes

🧾️ Download transcript

Summary

 Today Evie and Lindsay are spilling the tea on the real, raw, and slightly chaotic lessons they have learned across a decade of entrepreneurship. From the early days of nonstop hustle, to the intense journey of building a swimsuit brand, to hiring people without enough oversight and even ignoring their own finances for far too long, the girls take you behind the scenes of what actually happens when growth moves faster than strategy. You will laugh, cringe, and nod along as they reflect on the moments that stretched them, stressed them, taught them, and ultimately grew them into stronger and wiser entrepreneurs. If you are building a business, dreaming of one, or simply wanting to feel less alone in the messy middle, this episode gives you a clear reminder that every setback is a setup for future strength.


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Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to The Heart and Hustle Podcast. We are your hosts, Evie McLeod and Lindsay Roman.

0:04.4

Thank you for listening to another episode of today's show. Today was an episode that came,

0:10.3

I believe, from one of our listeners. I can't remember who off the top of my head, but they basically

0:13.9

asked us what if you could go back and tell, well, actually, I don't know how they framed it.

0:20.5

I think they said if you could go back and like tell baby Evie and baby Lindsay when they were first starting their businesses, any sage wise advice from the old hags that we are right now. That's not what they said. That's what I'm saying, but that's... Didn't they say, like, what are like five mistakes that you made when first starting your business and how would you do it differently? That's probably a much more succinct way of what they said. And I'm just saying... The long route. The long route of, we are sage... Old hags. Old hags. On the podcast today, giving you wonderful little wisdom, as well as speaking to kind of like our own journeys

0:54.5

and what we've learned.

0:56.1

And if there are any regrets that we have in our business or any things that we just

1:00.2

would have maybe done differently or cautioned ourselves as our younger versions.

1:06.8

So it's going to be a nice little episode.

1:08.7

We got four mistakes, mistakes, things. Ignorances, shall you say, lessons learned. I like that. So stay tuned. We're not going anywhere, except we are because you're about to listen to the theme song. Okay, bye. Have you always dreamed of becoming a photographer, but you have just no clue where to start when it comes to operating an actual camera. Maybe you've finally bought that fancy camera or you've dusted off

1:31.6

that old DSLR sitting in your garage for way too long. You pull out the manual and everything just

1:36.0

looks Greek to you. Yes, we have been there. And we vividly remember when we first started out

1:42.1

as photographers asking anyone and everyone for help

1:44.3

because we didn't know what to do or where to even start. Well, good news if that sounds familiar.

1:50.0

Today, we are going back to the basics. If you are ready to create stunning, professional-looking

1:55.1

work that you are dang proud of and actually know how the heck to operate your camera,

1:59.2

download our free manual mode camera cheat

2:01.6

sheet at theheartuniversity.com forward slash manual and you'll be on your merry way to

2:07.1

becoming an absolute pro in no time.

2:22.7

Hey, hey, I'm Lindsay Roman and I'm'm Evie McLeod, and we are family and legacy focused serial entrepreneurs and the founders of the Heart University, a business education company

2:26.8

with a mission to help you thrive in your business and life. Welcome to our entrepreneur

2:31.5

cocktail hour, where business and marketing strategies meet

...

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