I'm Paua Driveway. We all know what that means. It's time another drive to work.

Okay, so yesterday, my time, as I recorded this, we made our big announcement for the next year's worth of products.

Big announcement day, the largest, the largest announcement we've ever done.

In fact, the whole week, we had an announcement week.

And so we had never done anything quite like that before.

So I want to talk a little bit about sort of the announcement week and all the different

things that went to it and sort of the making of the video.

And anyway, just behind the scenes of announcement week.

So the interesting thing is when it all started.

Originally, it kind of came together an interesting way.

So what happened was we have a system where we announce in six-month increments.

But back in, I don't know, March, whenever we were supposed to make our normal announcement,

just some behind-the-scenes stuff, we needed to dot some eyes and cross some T's,

and we didn't, we weren't able to make the announcement on the time we were originally scheduled.

And so we realized that we had wanted to do something in June anyway,

because the 25th anniversary of magic is coming up,

and we wanted to sort of make a big deal of,

hey, you know, we're really doing a lot of cool things. In fact, a bunch of, out of the ordinary

things, because it's the 25th anniversary. And we thought, oh, well, what if we just did a video

and sort of talked about a lot of stuff? And so our six-month announcement became almost a year

announcement. Like, here's the next year's worth of product. And we've never announced

that many things at once. That was something new to us. And so we were trying to figure

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