Have you considered specializing or niching down in your business? It can be terrifying because it feels so

counterintuitive to narrow who you are targeting. I like to say you can specialize by niche,

by service type, or both. My guest today can help any size business from any industry,

but chose to work with a very specific industry and it is so easy for her to get clients

and has simplified her visibility and hiring efforts too.

Before we dive in, may I welcome you to the Biz Chicks podcast.

I'm your host, Natalie Eckdahl.

I'm a business strategist, a bit of a coffee snob, out-of-the-box thinker, author, speaker,

mama, caregiver, MBA, and CEO of Bizchicks, Inc. I am obsessed with helping

women's service business owners grow their businesses while retaining more profit, delivering more

impact and creating more time for their VIPs. My VIPs are my husband Mark and our three children

ages 6 to 18 and our naughty kittens, Missy and Max. I have a very full life running a home,

family, and this dream business where we coach and train high performing women entrepreneurs

from around the world. Currently, I have three

teams helping my life run, the amazing biz chicks team, my home support team, and a team of loving

caregivers helping my mom. My favorite thing to do is to encourage other women to get as much help as they can afford.

And may I remind you that just because you can do something does not mean that you should.

I have worked with a lot of women in the financial services industry and 99% of the time

they try to serve all the people and all the businesses

and all the organizations. They work with different sizes of businesses. Sometimes they work

directly with consumers. They might work with businesses from different industries and sometimes

they work for a combination of for-profit and not-for-profit organizations.

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