458 Inspire Your Buyers by Bruce Scheer

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 20 October 2023

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer

About the Book:

Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative.

Bruce’s go-to-market narrative model will give you the edge you are looking for in achieving your business growth goals.

Using real examples from his career, Bruce offers actionable insights on how to:

Target the right buyers
Spotlight their Big Problem
Help them envision their Desired Outcome
Show how your Big Solution will deliver the Desired Outcome
Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate
Communicate your narrative through simple, unforgettable visuals

People act based on emotions, and the best way to inspire them to take action is through narratives.

With this book, you will learn how to engage your buyers in a compelling go-to-market narrative that makes them the hero and inspires them to take action with you and your solution.

About the Author:

Bruce Scheer is an author, international keynote speaker, and the CEO of InspireYourBuyers.com.

He has applied and honed his go-to-market narrative development model with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, Adobe, Citibank, Motorola and numerous startups around the world.

He is the President of the National Speakers Association Northwest and – he and his wife live on Vashon Island, in Washington State during the summers.

And, interesting fact - in the winter, he and his wife travel throughout North America, living in an Airstream trailer.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/inspire-buyers-bruce-scheer

Transcript

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0:00.0	My name is Bruce Sheer, author of Inspire Your Buyers, Go to Market with a story that
0:05.9	Sizzles. And you are listening to The Marketing Book Podcast.
0:10.4	Welcome to the marketing book podcast helping you keep up with the smartest
0:16.6	thinking in the quickly changing field of modern marketing and now here's your
0:21.5	host Douglas Burdett.
0:24.0	Hello, thanks for joining me on the marketing book podcast,
0:26.5	where each week I publish an interview
0:28.2	with the author of a new marketing or sales book,
0:30.5	and which has been named by Forbes and LinkedIn amongst others is one of the top
0:34.3	marketing podcast don't worry about taking notes you can find links to everything
0:38.0	linkable in this episode's website page at marketingbook podcast
0:41.8	dot com and since I get to read every book at Marketing Book Podcast.com.
0:43.0	And since I get to read every book featured on the show,
0:46.0	if I can recommend a specific marketing your sales book
0:49.0	or any other resource I know of for whatever challenge you're facing,
0:52.0	send me a LinkedIn Connection Invite with a message challenge you're facing. Send me a LinkedIn connection
0:53.7	invite with a message that you're a listener and I will do my best to get you
0:57.2	pointed in the right direction. My name again is Douglas Burdett. All right let's get
1:01.9	on with the show.
1:03.0	Today we welcome Bruce Shear to talk about his book, Inspire Your Buyers.
1:06.8	Go to Market with a story that sizzles.
1:09.7	Bruce Shear is an author, international keynote speaker, and the CEO of Inspire Your Buyers.com.
	...

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