457. The Operational Advantage Your Competitors Don’t Have

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Marketing, Business, Management, Entrepreneurship

5.0 • 539 Ratings

🗓️ 28 April 2026

⏱️ 108 minutes

🔗️ Recording | iTunes | RSS

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Summary

What separates the firms that scale cleanly from the ones that stay stuck in chaos, even with a great reputation? In this special mashup episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Kayla Grayson and Michael Beckman of Viles & Beckman, Jami Oliver of Oliver Law Office, Craig Greening of The Greening Law Group, and Stevin Groth of Groth & Associates to explore the real difference between stalling and scaling. Most firms don't fail because they lack talent; they're struggling because the business behind the cases cannot keep up. This episode is a look at the discipline, standards, and leadership decisions that make growth possible from firm owners who have been there themselves. Here's what you'll learn: How to improve client communication and experience to create real value (and prevent case leakage) How to use AI to accelerate case resolution while maintaining the human touch that clients expect What it means to move from trial lawyer to true business owner and leader Exceptional client experience doesn't happen by accident. This episode reveals the systems, standards, and strategic decisions that deliver excellence every single time. (00:00:00) Introduction (00:03:04) Groth: immigrant kid to founder (00:07:05) Early days: taking every call himself (00:18:38) From peacekeeper to leader (00:27:46) Normal is unacceptable (00:29:36) Beckman and Grayson on "the five-star brand" (00:33:03) Culture after losing a partner (00:42:17) Competing with Amazon-level service (00:49:16) Break the mold, build your vision (00:51:34) AI removes busywork (00:57:08) Greening: brand without gimmicks (00:58:23) The stop at 16 that led him to law (01:01:11) Engineering edge in court (01:16:18) Hire to win, not to be right (01:23:34) Jami: COVID decision to scale (01:26:53) Six-month hiring funnel (01:34:57) Community impact that sticks (01:42:35) Success: more time with her daughters Links & Resources: Groth & Associates The Toledo Mud Hens Scopes Monkey Trial Viles & Beckman Oliver Law Office The Greening Law Group Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. If you enjoyed this episode, you may also like: 451. Growth Secrets From the Best of the Best 410. The Firm of the Future Won't Wait for You to Catch Up 376. Best of AMMA - Brand-Building Secrets Your Competitors Will Hate You For

Transcript

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0:00.0	I would just be putting out fires all day. There was no management here, and I was successful
0:06.7	in spite of myself. I don't think we could spell a vision when we started. I just wanted to survive.
0:12.2	Welcome to a special edition episode of the Game Changing Attorney podcast featuring conversations
0:16.3	with four law firms who have completely transformed their practices by building systems,
0:20.3	processes, and people behind the scenes that help their firms excel.
0:23.6	I've taken a lot of these lessons over the last three or four years now and added them into my repertoire.
0:29.6	It just made me a stronger person.
0:31.6	I fired people now. We had performance reviews last month, which we didn't use to do.
0:38.1	So, you know, we're actually running much more of a business-like organization.
0:51.3	I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.
0:56.0	I've built my business through practice, not theory.
0:59.0	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
1:04.0	earning a spot on the Inc 500 list of the fastest growing private companies in America.
1:08.0	Our approach has been to take everything we've learned about generating massive growth within our own organization and help the country's most ambitious
1:15.0	and committed law firm owners do the same for theirs. In each episode of this podcast, I sit down
1:19.7	with innovative market leaders from the legal industry and beyond to learn from those who thrive
1:24.3	in the face of adversity, challenge the status quo, and define what it means to be a true game changer.
1:29.3	Today, we're diving into the not-so-flashy side of building a law firm, the systems and operations that create a foundation you can truly scale from.
1:38.3	Getting that right means you serve your clients better, make a greater impact, and build a business that doesn't require you in every decision.
1:44.9	We're joined by four firms who have moved beyond the traditional practice of law to build
1:48.8	high-performing organizations.
1:51.2	It's all about leading people and coming alongside them and finding where their passion lies,
	...

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