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the bossbabe podcast

453: How to Build a $100K/Month Funnel

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.92.3K Ratings

🗓️ 6 March 2025

⏱️ 23 minutes

🧾️ Download transcript

Summary

If you've ever built a funnel, launched it, and felt like it just didn’t work — you’re not alone. But here’s the truth: Funnels work when you make them work.  In this episode, Natalie is breaking down why your funnel might not be converting and how to fix it. She covers the key mindset shifts, marketing psychology, and data-driven strategies that turn an underperforming funnel into a predictable sales machine. At the end of this episode, you’ll walk away with a clear roadmap to building a funnel that scales to $100k+ months. What You’ll Learn: Why most funnels fail, and how to fix yours The 4 stages of buyer psychology (and how to meet buyers where they are) Key metrics you need to be tracking to optimize conversions How to structure a funnel that consistently scales The traffic strategies that fuel high-converting funnels TIMESTAMPS 00:13 Why most funnels don’t work (hint: it’s not just about the landing page). 01:06 The biggest mistake: Giving up too soon instead of testing and optimizing. 02:56 Why copying funnel templates won’t work (and what to do instead). 05:19 Funnels are data machines — key metrics you must track. 07:33 The four stages of buyer psychology (and why most funnels skip steps). 10:22 Is your offer actually optimized? Here’s how to tell. 12:38 The three most profitable funnel types (and which one is right for you). 14:57 How to structure a high-converting landing page. 16:19 The backend is where the real money is + how to maximize revenue. 18:04 The best traffic strategies to scale your funnel to $100k months. RESOURCES + LINKS Join Natalie for a FREE Live Training: How To Build A Profitable, Predictable + Repeatable Business. Choose From 3 Live Dates Here. Click Here to Join the Freedom Fast Track Waitlist. Get Your 7-Figure Funnel Roadmap Here. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Transcript

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0:00.0

So here's the thing. A lot of entrepreneurs build a funnel launch it and then when the sales don't

0:17.8

immediately roll in, they think funnels just don't work for me.

0:22.0

But that is not true.

0:23.4

Funnels do work if you make them work.

0:26.3

They are how I've scaled offers to multiple six figures a month, not once but consistently.

0:32.3

And the problem isn't normally the funnel itself.

0:35.5

It's how it's built, how it's optimized. And so in this video,

0:39.6

what I'm going to do is break down why your funnel might not be working right now. And it's

0:44.6

probably not what you think. I'm going to explain the exact strategy that I personally use

0:49.1

to build funnels that actually scale. And then we're going to talk about the marketing

0:53.0

psychology that turns an

0:54.7

underperforming funnel into a money-making machine and here's the deal if you stick with me to the

1:00.0

end you'll have a really clear roadmap for creating a funnel that doesn't just work but it

1:05.1

actually scales all right let's get into it let's start with the most common reasons your funnel

1:09.1

might not be working and spoiler alert it's rarely just about the landing page or the ads.

1:13.6

It usually goes a lot deeper than that.

1:15.4

So the first thing is you probably tried once, it didn't work and then you gave up.

1:19.6

This is hands down the biggest mindset block that I see.

1:24.0

You build a funnel, you launch it, and when it doesn't bring in this flood of sales right away,

1:29.1

you tell yourself, well, funnels just aren't for me. Funnels aren't for my business.

1:33.6

This is not how to connect with my ideal client. But let me ask you this. Would you expect the first

1:39.0

Facebook ad you ever ran to be a winner or to close every single sales call that you take, of course you wouldn't.

...

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