452: Ditch Vanity Metrics on Social Media + Implement This Content Strategy ASAP: A Coaching Q&A With Natalie

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.9 • 2.3K Ratings

🗓️ 27 February 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

EPISODE SUMMARY Virality doesn’t always equal sales…so what should you focus on instead? In this exclusive Société Membership Q&A Coaching Call, Natalie breaks down the exact social media growth strategies that actually lead to business success. Whether you’re struggling to attract the right audience, stuck in the cycle of chasing vanity metrics, or unsure how to turn followers into buyers, this call is packed with insights to shift your approach. You’ll learn: ✅ The biggest mistakes business owners make when trying to grow on social media ✅ How to attract the right audience instead of just chasing virality ✅ The content shifts that will increase engagement + drive real business growth ✅ Why consistent, strategic growth matters more than one-off viral moments ✅ The framework for turning viewers into buyers - without relying on trends Get ready to be a fly on the wall and listen in as Natalie shares the real strategies that drive audience growth + business success. TIMESTAMPS 00:00 Why audience growth is the #1 priority for scaling your business 03:10 The biggest mistakes keeping you from attracting the right followers 08:45 How to shift from random posting to a content strategy that converts 14:20 The social media formula we teach inside The Société Membership 20:15 Why some accounts grow FAST—and what they’re doing differently 26:30 The real reason virality doesn’t always equal sales (and what to focus on instead) 33:50 How to build an audience that’s actually engaged + ready to buy 40:10 Want personalized coaching on your social strategy? Join Société, Traffic Accelerator + Freedom Fast Track! RESOURCES + LINKS Get A Limited-Time Discount On Traffic Accelerator Right Here. Join Natalie For A FREE Live Training: How To Build A Profitable, Predictable + Repeatable Business. Choose From 3 Live Dates Here. Unsure What Funnel Your Business Should Have? Download This FREE PDF Guide. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business™ and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. The Mr. Beast Episode Lindsay Mentions In This Episode. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Transcript

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0:00.0	Hey everyone, welcome back to the Boss Bay podcast. So today we thought we would do something fun.
0:05.2	We actually hosted a Q&A for our membership community, the society, which by the way,
0:09.8	every single one of you need to be members of if you're not already. It is the best place in the
0:13.9	internet for female entrepreneurs to grow freedom-based businesses. But we specifically did a Q&A
0:19.2	all around content, audience growth, really being able to build an
0:24.8	audience of buyers to create content that people really connect with. I feel like it was so relevant
0:30.3	to every single one of you that we wanted to bring it onto the podcast. Well, one, give you a little
0:34.9	sneak peek as to what happens inside society, but second,
0:37.9	just bring the answers to the questions. So the way that we did it, Lindsay's here,
0:42.3	Lindsay was moderating, the audience was submitting questions and we were kind of just answering
0:46.2	on the spot. Before we dive in, Lindsay, I'm really curious for you what was your biggest
0:50.9	kind of takeaway on that. And as you're thinking about it, I'll share for me,
0:54.7	one insight that I had on this call was, I really wish people would just trust their expertise
1:02.1	and their uniqueness a little bit more. And I do this myself too. So it's like good advice for me too.
1:07.5	But I just notice so much that people get in their own way because they just
1:12.3	think, I'm not good enough. I'll never be good enough. Or like, I've been doing it for a few months and
1:16.5	it's just not resonating. I should give up. And like, I want to jump through my screen and shake them
1:21.0	and be like, do you know how good you are? Like, do you know if you just freaking stuck with it for a little bit longer, like it would work. And I feel like that's what I
1:27.7	needed to hear and sometimes still need to hear. But that one just like really got me today.
1:31.4	I mean, I mentioned it on the call, but it's, I'm glad I listened to this podcast this morning
1:35.5	with Mr. Beast because I, I'm not like, I've never watched any of his YouTube videos or anything,
1:39.6	but I obviously am aware of him. And the whole podcast was about how many times he quit and started
	...

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