454: Funnels vs. Personal Branding: Which One Actually Makes You More Money?

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.9 • 2.3K Ratings

🗓️ 13 March 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Funnels or personal branding — which one should you focus on to make more money in your online business? If you've ever felt stuck trying to grow, you’re not alone. Many entrepreneurs chase visibility without turning it into sales or build a funnel that no one actually sees. In today’s episode, we’re breaking down the difference between funnels and personal branding, how each impacts your revenue, and which one will move the needle faster for your business. What You’ll Learn: Why some businesses explode with growth while others stay stuck spinning their wheels. The key difference between funnels and personal branding—and how to know which one you need right now. The exact steps to create a business that brings in revenue and builds long-term trust. TIMESTAMPS 00:00 Funnels vs. personal branding — which one actually makes more money? 01:06 What a funnel really is (and why most people overcomplicate it). 02:28 What personal branding actually means (hint: it’s not just showing up on social media). 03:57 How a strong personal brand can triple your funnel conversions. 07:10 Why personal branding and funnels should work together — not separately. 08:36 The 2025 digital shift: Why AI, ad costs, and organic reach are changing the game. 09:59 The rise of micro-influencers and why small audiences can drive massive results. 11:15 The real answer: Which one makes more money, and where should you start? 14:42 How to scale without burnout and build a business that runs like clockwork. 17:04 Two resources to help you implement this today RESOURCES + LINKS ⭐Join Natalie for a FREE Training: How To Build A Profitable, Predictable + Repeatable Business – ONLY HAPPENING IN MARCH THIS YEAR! Choose From 3 Live Dates Here. 🚀Doors Are Now Open to Join Freedom Fast Track. Get The Funnel Roadmap Mentioned In The Episode Here. Get The FREE Instagram Growth Handbook To Build Your Personal Brand Mentioned In The Episode Here. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Transcript

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0:00.0	Funnels or personal branding. But if you had to choose just one to focus on, which would actually
0:05.8	make you more money? That is exactly what we're going to break down today. The reason that this
0:13.2	conversation matters is that most entrepreneurs waste months, sometimes years chasing visibility
0:19.0	without ever turning it into actual sales. Or they obsess over
0:24.0	perfecting a funnel only to realize no one's actually seeing it or going through it. It's like having a
0:30.3	store with the best products inside, but the lights are off and the door is locked. So what really
0:35.0	moves the needle? Becoming the face of your brand or building the system behind it.
0:40.7	Let's start with funnels.
0:42.1	A funnel is simply a system that takes someone from I just discovered you to here's my credit card.
0:48.2	It's not just a landing page.
0:50.0	It really is the entire journey.
0:52.1	You've heard me talk about it.
0:53.3	The idle client qualifier, the conversion event, the emails, the entire journey. You've heard me talk about it. The idle client qualifier,
0:55.4	the conversion event, the emails, the sales pages, the checkout, and then even the post-purchase
1:01.7	follow-ups. Think about it like this. If personal branding is how you get someone to walk past your
1:06.9	store, the funnel is what gets them to walk inside, browse and end up buying. The beauty of
1:12.5	a good funnel is that it works while you sleep. And listen, we all love things working while we sleep.
1:18.5	You should see the state of me when I wake up in a morning. What is it that they say the morning
1:22.5	shed? That's the way I think about a good funnel. Imagine waking up to sales notifications, not because
1:28.9	you are actively selling, but because your system did it for you. And here's the best part.
1:34.7	Funnels give you predictability. If you know that for every 100 people who enter your funnel,
1:40.3	five of them buy, you can reverse engineer your revenue goals. But a funnel without traffic is like
	...

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