451: How to Create, Live, and Sell a Powerful Personal Brand with Dr. Cindy McGovern
Read to Lead Podcast
Jeff Brown
4.9 • 532 Ratings
🗓️ 29 November 2022
⏱️ 30 minutes
🧾️ Download transcript
Summary
My guest today used to live just a few miles away from me in Franklin, Tennessee. She also taught for a time at a well-regarded Nashville university (Belmont). Something I too have done (MTSU). Her name is Dr. Cindy McGovern. And her newest book just released in September. It’s called Sell Yourself: How to Create, […]
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| 0:00.0 | This is the Read to Lead podcast episode 451. |
| 0:13.2 | What do I actually want my life to be? |
| 0:16.3 | What do I want success to look like? |
| 0:18.3 | And then what are the qualities that are going to get me there? What's the life that I want to lead that is going to be at the end of this no |
| 0:25.7 | matter what your role or title is at work selling is an important part of |
| 0:28.9 | what you do whether you're selling a product an idea or a new way of doing |
| 0:32.2 | things but before you can sell any of those things you have to sell yourself |
| 0:36.0 | creating your own personal brand and promoting |
| 0:38.9 | it in all you do is essential to achieving your professional goals and getting ahead in life. |
| 0:44.6 | Hi there. Welcome. I'm Jeff Brown and this is the Read to Lead podcast. I believe that if you want |
| 0:48.6 | to achieve true success in your business and in your life, that intentional, consistent reading |
| 0:53.0 | is a must. |
| 0:54.3 | This show all about personal and professional development. |
| 0:57.5 | If you're not learning, you're not growing. |
| 0:59.2 | Each week, we sit down with a successful and inspiring author, and we dig into his or |
| 1:02.9 | her latest book and their insights on things like leadership, productivity, career, business, |
| 1:08.2 | marketing, sales, entrepreneurship, and more. |
| 1:12.9 | And today that person is Dr. Cindy McGovern. She's written a book called Sell Yourself, How to Create, Live and Sell a Powerful |
| 1:18.9 | Personal Brand. I'm going to ask Dr. Cindy to share about what to do if you feel stuck between |
| 1:23.8 | two or more personal brands, how to plan your brand the right way, what to do if you've |
| 1:29.0 | mishandled your brand and lots, lots more. Hey, for about another 24 hours, you still have a chance |
| 1:35.0 | to win an autographed and personalized copy of my book, Read to Lead, and get entered into a |
... |
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