This is the Read to Lead podcast episode 450.

What are you creating that's valuable for an audience over the long haul?

I'm talking about the content itself.

How do you develop a content plan,

a content marketing plan that's going to help you grow sales over a year, over two years,

over five years? Like, what do you do? What do you publish? Whether you're competing for local

foot traffic or global downloads, you have to be able to forge authentic connections with your

audience, improve your brand performance in social media and

SEO, and supercharge your content results. That and more is on the docket for discussion today.

Hi, I'm Jeff Brown, and this is the Read to Lead podcast. The podcast dedicated to your personal

and professional growth, because I believe that if you want to achieve true success in your business and in your life, that intentional and consistent reading is a habit

you need to foster. And then beyond that, you need to understand how to take that knowledge

you've accumulated and do something with it. I think reading is great for collecting information.

Writing is what you want to do to clarify what you've learned. That's one of the best

ways I know to take the knowledge you glean from books and put it into action. Well, the author

we're being joined by today is Mr. Anthony Butler. He's written a book called primal storytelling,

marketing for humans. And I'm going to ask Anthony to share about how his time in Iraq helped

shape his thinking as a marketer. We'll talk about the driving forces of behavior that marketers

must understand. I'll ask him to unpack the primal storytelling formula and lots more.

If you're on my email list, you already know this, but if you're not already

on my email list, first of all, shame on you. Second of all, I want to let you know that I'm

giving away an Amazon gift card as well as 10 autographed personalized copies of my book,

...