Hey, this is Jim. Welcome to Silent Sales Machine Radio. I've got some questions for you today. None of these questions are real hard. But I think if you stick with me and answer these questions for yourself, there's some conclusions. I think you might start drawing because we've seen a lot around here. We've been in e-commerce for 20 years. We've seen a lot of

patterns. We've heard the common questions that people ask when they first start to step into

using the internet as a tool to grow an incredible business. We know the pitfalls. We know the

strategies that do and don't work. We know the shinyfalls, we know the strategies that do and don't work,

we know the shiny objects that attract a whole bunch of people to try things that just don't

work out for very many people at all. And we also know the hidden little opportunities off

in that dark corner that are just exploding wildly for the people who venture into those opportunities.

But there's one question that's at the core of all of the opportunities, and this is the one I

want you to start off asking yourself, and then we're going to dissect it a little bit today,

if you stick with me. So one question is, if you're going to sell something, if you're going to be

in business, there's only one way that you make money in business ever. You sell

something. You sell something and people are willing to pay you more for than what it costs you

to deliver it to them, to make it and get it to them. So that's what you call a business model. The process of taking things

from point A to point B, people are willing to pay you to do that for the convenience of it or for the

uniqueness of it or something they really want or they like or they need and you help them get it.

That's all business is. It could be a service, could be a product, right? So you're with me.

Nothing complicated there. So the obvious question is, what be a product, right? So you're with me. Nothing complicated there.

So the obvious question is, what am I going to sell? What can I sell? Who am I going to sell it to?

Along comes Amazon. Let's enter Amazon into the equation right now. The most successful e-commerce

website in the history of e-commerce, half of all transactions

any given day in the United States are happening on Amazon, millions and millions of customers

pouring over the website all day every day. So regardless of what you're going to sell,

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